Paid Media Specialist

PART-TIME 20-30 hours a week, ongoing

FULLY REMOTE- Must work on CST or EST time zone

Our client, a global leader in connectivity solutions, is seeking a PART-TIME, Paid Media Specialist to join their in-house marketing communications team. This position will support three company brands and focus on managing and optimizing paid advertising campaigns across various platforms. In addition, this individual will collect, analyze and interpret data to inform strategy and improve campaign performance which will bridge the gap between executing paid media buys and leverage data insights to maximize ROI.

Responsibilities

Campaign creation and execution Set up paid advertising campaigns on platforms like Google Ads, YouTube, Facebook Ads, LinkedIn Ads, Stack Adapt, etc. Fulfill timelines and insertion orders for trade media. Utilize approved budgets, audience targeting, and creative.

Paid media project management Put together ad spec documents and timelines for developing creative, sharing with internal clients, and programming with media partners.

Audience targeting Utilizing data insights and business strategies, prepare audience targeting for internal client review. Refine audience targeting strategies, including demographics, interests, behaviors, and custom audiences.

Optimization and A/B testing Continuously optimizing campaigns by adjusting bids, ad creatives, and targeting based on performance data, conducting A/B testing to identify the most effective variations. Work with IMG to adjust for optimized ROAS.

Data integration and tracking Implement proper tracking codes and pixels to accurately measure campaign performance across different platforms and channels.

Data analysis and reporting Monitor campaign performance metrics (impressions, clicks, conversions, cost per acquisition, etc.) across platforms, identifying trends, and generating detailed action reports for stakeholders.

Collaboration with cross-functional teams Work closely with division marketing teams to bring paid media strategies to life.

Qualifications

Bachelor’s degree in marketing, advertising, communications, or related degrees

1-2 years experience with Retail Media Networks including The Home Depot and Amazon.

2-5 years experience managing paid media on a variety of platforms, including Meta Business Suite, LinkedIn Business Manager, StackAdapt, Google Ads, YouTube, trade media, and more.

Experience working with Paid media budgets up to $250k/year

Proficiency in the Microsoft Office Suite and Microsoft PowerPoint

Must have ability to travel within the US or abroad on occasion

Data thinker-ability to use and translate data to make informed decisions

Organized, collaborative and team-minded

Attention to detail to drive results

Flexible to work part-time work schedule (3 days a week, part-time ongoing)

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