• Position Summary The Paid Media Specialist is responsible for the execution, optimization, and reporting of paid media programs that support NTT DATA’s brand awareness, account engagement, and pipeline generation objectives.
• This is a hands-on role for an experienced B2B paid media practitioner with deep expertise in LinkedIn Campaign Manager and Demandbase.
• Working from campaign and audience strategies developed by marketing teams, the Paid Media Specialist will activate campaigns, manage budgets, optimize performance, coordinate external vendors, and provide data-driven recommendations to improve results.
• The ideal candidate combines strong technical platform expertise with commercial thinking and is comfortable managing both brand-building and demand generation programs across multiple markets.

Key Responsibilities

• Paid Media Campaign Execution Build, launch, manage, and optimize paid media campaigns across LinkedIn, Demandbase, display, retargeting, and other approved digital channels.
• Execute media plans aligned to campaign, industry, alliance, and regional marketing priorities.
• Configure audience targeting, bidding strategies, budget allocation, and campaign settings.
• Monitor campaign pacing and delivery to ensure performance against agreed objectives.
• Manage multiple concurrent campaigns across regions and business priorities.
• LinkedIn Advertising Serve as the team’s primary LinkedIn Campaign Manager specialist.
• Execute and optimize Sponsored Content, Thought Leader Ads, Document Ads, Video Ads, Carousel Ads, and Lead Gen Forms.
• Build and manage audience segments using target account lists, job functions, seniority levels, industries, and buying group criteria.
• Apply testing and optimization techniques to improve engagement, lead quality, and campaign efficiency.
• Stay current on LinkedIn advertising capabilities, platform updates, and best practices.
• Demandbase & Account-Based Advertising Execute account-based advertising programs through Demandbase.
• Manage audience segmentation, account targeting, retargeting, and display advertising campaigns.
• Partner with campaign teams to improve target account reach and engagement.
• Support ABM initiatives through audience activation and campaign optimization.
• Brand Awareness & Lead Generation Execute brand campaigns focused on awareness, reach, and engagement within priority audiences.
• Support lead generation initiatives through LinkedIn Lead Gen Forms, content syndication, webinars, and digital campaigns.
• Recommend tactical improvements to increase lead quality, conversion performance, and media effectiveness.
• Balance brand-building objectives with measurable demand generation outcomes.
• Vendor & Partner Management Coordinate with media agencies, publishers, and third-party lead generation vendors.
• Manage campaign setup, trafficking, delivery, and reporting.
• Monitor vendor performance against agreed KPIs.
• Ensure campaign execution aligns with NTT DATA standards and requirements.