Primary Purpose The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data‑driven analysis, in‑platform campaign management, and ongoing testing. The ideal candidate is analytical, detail‑oriented, and comfortable translating performance data into actionable recommendations that improve campaign results.

Responsibilities Campaign Management: Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance, with the ability to execute in platform.

Creative Management: Collaborate with the creative team to concept assets, manage delivery and identify iterations and testing opportunities.

Collaboration: Partner with agencies, 3rd‑party vendors and internal teams to innovate, test, and scale marketing tactics.

Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences and customer experience to drive acquisition.

Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations.

Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Minimum Qualifications Bachelor’s Degree in marketing, business, communications, or a related field; or an equivalent combination of education and experience (minimum 3 years of paid media, digital marketing, or performance marketing experience).

Preferred Qualifications Hands‑on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus.

Strong analytical skills with experience using Google Analytics4 and Excel.

Understanding of campaign measurement, attribution, UTM tagging and conversion tracking best practices.

Experience supporting A/B testing and optimization across audiences, creative, bidding and landing pages.

Excellent attention to detail, organization and ability to manage multiple campaigns and deadlines.

Strong communication skills.

Experience working with agency partners or cross‑functional teams is a plus.

Location and Work Setting This hybrid role requires in‑person work at our Newton, MA headquarters 3 days a week.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation The annual salary for this position is between $72,000 and $80,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography and other relevant business or organizational factors.

Benefits Medical, dental and vision insurance.

Paid vacation, sick, holiday and parental bonding leave.

401(k) retirement plan.

Long‑term and short‑term disability insurance.

Life insurance.

Money‑saving discounts and financial planning tools.

Tuition assistance and education coaching.

Caregiving support and resources for the children and adults in your family.

Equal Opportunity Employment Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information or any other characteristic protected under federal, state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Reasonable Accommodations For assistance or a reasonable accommodation in completing any aspect of the application and hiring process, please contact the recruitment helpdesk at 855‑877‑6866 or <a href="mailto:[email protected]">[email protected]</a>. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.

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