Company Description

Located in Austin, TX, Milestone Brands, LLC is an acquirer and builder of distinctive alcohol beverage brands. Parent company of Dulce Vida Organic Tequila, Empress 1908 Gin, Campo Bravo Tequila, Naranja Orange Liqueur, Dirty Monkey Whiskey and American Born Moonshine and Whiskey.

This role is a full-time onsite position in our Austin, TX headquarters 5x/ week.

Role Responsibilities

Implement and monitor paid digital campaigns for Milestone brands, across platforms such as Google, DV360 and YouTube

Implement and monitor paid social campaigns for Milestone brands, across platforms such as Meta, Pinterest and TikTok

Implement and monitor ecommerce store functionality for Milestone brands, across platforms such as Pear Commerce, Big Thirst, and Pour Now

Implement and monitor ecommerce advertising campaigns for Milestone brands, across platforms such as Instacart

Assist Digital Media and Brand Marketing Manager in implementing and monitoring internal streaming campaigns for key Milestone brands

Be the technical expert on all things paid media, including troubleshooting

Offer proactive optimization recommendations and strategy support to Digital Media & Brand Marketing Manager across all paid digital, social and ecommerce initiatives

Report out weekly and monthly on KPIs and learnings using various paid social, digital and eCommerce platform tools and additional AI infrastructure to support

Provide creative, content and copy suggestions based on ad performance and platform recommendations

Attend bi-monthly check-ins with external paid digital (Google, DV360), paid social and ecommerce (Pour Now, Pear, etc.) partners

As business needs and technological offerings evolve, keep a pulse on new ideas and offerings that may add positive value to brand strategy and performance

Support Digital Media and Brand Marketing Manager with the exploration of new digital opportunities and ad hoc digital/media initiatives

Experience and Qualifications

Technical proficiency with paid media and digital marketing related platforms as mentioned above a necessity (i.e. Google, DV360, Meta, Pinterest, etc.)

Familiarity with integrated eCommerce tools like MikMak, Pear, Shopify an asset

Experience working with complex budgets and multiple brand strategies an asset

University/college degree in marketing, communications or business, or 1-3 years marketing experience

Additional technical education/coursework in select paid digital/social platforms an asset

Analytical and data-driven performance mindset

Strong organizational skills with the ability to manage multiple projects simultaneously

Excellent written and verbal communication skills

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