MDG Advertising is looking for a Paid Media Specialist who supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision and Excellence. Developing and maintaining the knowledge of our clients’ businesses; the Paid Media Specialist will be the day -to -day steward of all assigned media buys, including maintaining accurate budgets and ongoing optimizations & recommendations. This role can involve researching keywords, managing budgets, and analyzing campaign performance to ensure efficient and effective use of dollars. The Specialist, Media works closely with various stakeholders, including marketing teams and clients, to develop strategies that maximize the ROI of paid search campaigns.</span></span></span>
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RESPONSIBILITIES:</b></span>
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Requirements</h3>
• Demonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goals
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• Create flowcharts, budget sheets, and PowerPoint presentations
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• Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
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• Perform monthly or as -needed reporting for the clients and account team, providing insight into performance
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• Bachelor Degree in advertising/marketing or related field
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• Minimum of 5 years of media -buying experience at an advertising agency
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• Detail -oriented individual with excellent written and verbal skills
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• Proficient in working with Excel, PowerPoint, Gmail/G -Suite
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• Analytical skills and assembling performance reports
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• Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
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• Ability to manage multiple projects simultaneously, adapting easily to changes in requests
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• Client -facing experience and presentation skills a plus
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• Experience buying paid search and/or programatic is required
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• Ability to analyze results from media campaigns is a plus
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• Knowledge of SEO and other digital marketing channels is a plus.
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• Certification in Google Ads or related advertising platforms is ideal.
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Benefits</h3>
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching
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Benefits</h3>
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching
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How to Apply for this Paid Media Job
Posted In
Mid Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Search (SEM) Jobs
