• Job Title: Paid Media Specialist
• Location: Chicago Area (Hybrid)
• Salary Range: $75,000 – $85,000 annually

About Gold Eagle

Gold Eagle is an industry-leading manufacturer of automotive aftermarket products trusted by consumers and professionals for generations. Our portfolio includes well-known brands such as STA-BIL, 303 Products, and Hot Shot’s Secret, serving automotive enthusiasts, DIYers, outdoor adventurers, and professional users across North America. At Gold Eagle, we believe diverse perspectives drive innovation and business success.

We are committed to fostering an inclusive environment where employees can grow, contribute, and bring their authentic selves to work every day.

Position Summary

Gold Eagle is seeking a Paid Media Specialist to join our growing marketing team. This role is ideal for a data-driven digital marketer with experience managing paid social campaigns and a passion for driving measurable business results. Reporting to the Digital Marketing Manager, the Paid Media Specialist will help plan, execute, optimize, and analyze paid social campaigns across multiple consumer brands.

While the primary focus is on Meta advertising, this role will also collaborate closely with teams across eCommerce, creative, social media, influencer marketing, and brand management to support integrated marketing initiatives that drive awareness, engagement, and sales. The successful candidate is curious, analytical, collaborative, and eager to test new ideas while contributing to the continued growth of our brands.

What You’ll Do

• Paid Media Strategy & Execution Manage and optimize paid social campaigns across Meta platforms for multiple consumer brands.
• Paid Media Strategy & Execution Build campaigns, audiences, tracking frameworks, and reporting within Meta Ads Manager.
• Paid Media Strategy & Execution Monitor campaign performance and identify opportunities to improve ROAS, CTR, CPC, conversion rate, and overall efficiency.
• Paid Media Strategy & Execution Manage budgets and spending to maximize performance against business objectives.
• Paid Media Strategy & Execution Develop audience targeting and retargeting strategies to support acquisition, engagement, and retention goals.
• Paid Media Strategy & Execution Support paid media initiatives that drive traffic and sales across Amazon and direct-to-consumer eCommerce channels.
• Paid Media Strategy & Execution Partner with cross-functional teams to ensure campaigns align with broader marketing and business goals.
• Creative Development & Campaign Support Collaborate with creative, brand, and marketing teams to develop compelling, performance-focused advertising content.
• Creative Development & Campaign Support Identify creative concepts, content opportunities, and emerging trends that resonate with target audiences.
• Creative Development & Campaign Support Assist in planning and coordinating content creation efforts, including photo and video shoots.
• Creative Development & Campaign Support Support influencer, creator, and user-generated content initiatives that enhance brand visibility and engagement.
• Creative Development & Campaign Support Contribute to seasonal promotions, product launches, and integrated marketing campaigns.
• Analytics & Optimization Analyze campaign performance and translate data into actionable recommendations.
• Analytics & Optimization Create reporting dashboards and performance summaries for stakeholders.
• Analytics & Optimization Conduct testing of audiences, creative assets, placements, and campaign structures to drive continuous improvement.
• Analytics & Optimization Stay informed on evolving digital marketing best practices, platform updates, and consumer trends.

What You’ll Bring

• Required Qualifications 3-5 years of hands-on experience managing paid social media campaigns.
• Required Qualifications Experience using Meta Ads Manager to launch, manage, and optimize campaigns.
• Required Qualifications Knowledge of tracking and attribution tools, including Meta Pixel, Conversion API, and audience-building strategies.
• Required Qualifications Experience working with eCommerce platforms such as Shopify, Amazon Vendor Central, or similar solutions.
• Required Qualifications Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
• Required Qualifications Exceptional organizational skills and attention to detail.
• Required Qualifications Ability to manage multiple projects and priorities in a fast-paced environment.
• Required Qualifications Strong communication, collaboration, and problem-solving skills.
• Required Qualifications Self-starter mindset with a continuous learning mentality.
• Preferred Qualifications Experience supporting eCommerce marketing initiatives.
• Preferred Qualifications Experience with influencer marketing, creator partnerships, or user-generated content campaigns.
• Preferred Qualifications Familiarity with the automotive, outdoor recreation, powersports, trucking, performance, or enthusiast markets.
• Preferred Qualifications Experience working in a consumer products or multi-brand environment.

Why Join Gold Eagle?

• Competitive salary of $75,000 – $85,000
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Professional development and growth opportunities
• Collaborative, team-oriented culture
• Opportunity to work with iconic consumer brands and innovative marketing programs

Even if your experience doesn’t align perfectly with every qualification listed, we encourage you to apply. We recognize that skills and potential can be gained through many different career paths and experiences.