The Role: Paid Media Specialist

The Facts

Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. We provide full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and strategy and creative.

The Gist

If you are looking for a team instead of a holding company and you dream about the perfect blend of collaboration and autonomy, keep reading. Johnson Group is a place where every person is truly a part of building what the future of the agency looks like. Everyone is empowered to Dig for Big. This means we are looking for big skills, big outside-the-box thinking, and big passion.

The Summary

We are looking for an articulate, detail-oriented, and organized individual to join our team as a Paid Media Specialist. This role requires exceptional attention to detail, the ability to juggle multiple tasks and responsibilities with accuracy, and strong communication skills. The ideal candidate will have prior exposure to paid media work around 2–4 years of experience, particularly in Search and Social (Meta), other digital media channels are a bonus. This Specialist will work closely with Paid Media Managers and Senior Media Managers to support multi-media campaigns across multiple clients and contribute to the success of our team.

The Responsibilities

Media Platform Support

Search: An understanding of Search and experience with Google Search is a plus.

Social: Support Meta campaigns and other Social Media platforms. Exposure to Meta’s Business Manager platform (running paid campaigns) is required for this position.

Bonus: experience running lead generation campaigns.

Programmatic & Traditional Media: Prior experience is a bonus but not required.

Campaign Management Support

Assist in campaign setup and trafficking for digital media campaigns, including paid social, programmatic and paid search.

Clear understanding of Meta’s Business Manager & Google Ads platform along with experience managing multiple client campaigns (with varying objectives) at once while successfully implementing and pacing campaigns against client goals.

Collaborate with Media Managers to ensure successful campaign setup and execution, meeting client objectives throughout the flight.

Billing Management

Manage billing processes and maintain accurate documentation.

Work with finance team to ensure timely and accurate billing while addressing discrepancies.

Budget Management

Monitor pacing and ensure budgets are spent according to plan.

Support tracking and optimization of budget allocations for campaigns.

Reporting Support

Assist Managers in creating reports and analyzing campaign performance.

Proactively identify and flag pacing or performance concerns for review.

Gather data for planners and buyers, including competitive spending reports and insertion order accuracy checks.

Qualifications

2-4 years running paid campaigns through Google Ads & Meta’s Business Manager with a clear understanding of the platform is a necessary requirement for this role.

College degree in Marketing, Advertising, Communications, Business preferred.

Exceptional organizational and time-management skills, with the ability to manage multiple priorities effectively.

Strong written and verbal communication skills, with the ability to articulate ideas clearly and professionally.

Proficiency in Google Suite (Sheets, Slides, Drive). Experience with Excel, Word, and PowerPoint is beneficial.

A proactive, team-oriented attitude and a willingness to learn and grow in a fast-paced environment.

Previous advertising agency experience

The Benefits

Flexibility to work from home with optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking)

100% employer-paid health, dental, and vision insurance for employee AND two family members. (Oh yes, you read that right. 100%. Employer. Paid.)

401k with company match

PTO, sick days, and paid holidays

Wellness stipend

Professional development opportunities

Company-wide social events like an annual lake day, team-specific retreats, and more

Summer Fridays

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