Company Description POLA Marketing is a full-service marketing agency that helps companies build cohesive, high-impact brand experiences across digital and traditional channels. The team delivers integrated services including branding, web design, social media management, photography, creative direction, email marketing, SMS, SEO, and lead generation. POLA Marketing also supports clients with trade show materials, annual reports, print collateral, illustration, and product concept development. By aligning these capabilities, the agency focuses on creating consistent, effective marketing strategies that drive measurable business results. Candidates joining POLA Marketing will be part of a creative, multidisciplinary environment focused on growth and innovation.

Role Description The Paid Media Specialist is a full-time, on-site role based in Covington, LA. This role is responsible for planning, launching, and optimizing paid media campaigns across platforms such as Google Ads, social media channels, and other digital networks to support client marketing objectives. Day-to-day tasks include developing media plans, conducting audience and keyword research, setting up and managing campaigns, monitoring performance metrics, and adjusting targeting, bids, and creatives to improve results. The Paid Media Specialist will collaborate closely with the marketing, creative, and account teams to align paid media strategies with overall campaign goals and ensure consistent messaging. The role also involves preparing performance reports, identifying opportunities for testing and improvement, and staying current with industry trends and platform updates.

Qualifications

Strong media planning skills, including campaign strategy, budget allocation, and channel selection.

Effective communication skills for collaborating with internal teams and presenting insights to stakeholders.

Solid understanding of marketing principles and experience applying them to paid media campaigns.

Familiarity with new media platforms and digital advertising tools (e.g., Google Ads, Facebook/Instagram Ads, LinkedIn Ads).

Research skills for audience analysis, competitive review, and performance benchmarking.

Experience with campaign analytics and reporting using tools such as Google Analytics or similar platforms.

Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Prior experience in an agency or digital marketing environment is beneficial.

Commitment to inclusive, collaborative teamwork and openness to ongoing learning and professional development.

#J-18808-Ljbffr