Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS – Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.

The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You'll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands' lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You'll work closely with sales and marketing teams to understand what's actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands-on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data.

Key Responsibilities

Campaign Strategy & Execution

Develop and execute integrated paid media strategies from concept through launch and optimization

Manage full-funnel campaigns across

Google (Search, Demand Gen, YouTube)

Paid social (LinkedIn, Meta, Pinterest)

Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives

Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives

Paid Media Channel Management

Own day-to-day management and optimization of paid media channels

Conduct keyword research, audience segmentation, and competitive analysis

Develop campaign structures, ad groups, and targeting strategies

Manage and allocate budgets across channels to maximize performance and efficiency

Demand Generation & Pipeline Growth

Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders

Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions

Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts

Campaign Optimization & Analytics

Analyze campaign performance and provide actionable insights to stakeholders

Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence

Execute A/B testing across creative, messaging, landing pages, and targeting strategies

Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio

Creative & Messaging Collaboration

Partner with content and product marketing teams to develop compelling ad creative and messaging

Contribute to ad copy development and landing page optimization

Ensure messaging resonates with technical and specification-driven audiences

Additional Qualifications/Responsibilities

5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)

Proven ability to manage and optimize multi-channel paid campaigns

Strong analytical skills with a data-driven approach to decision-making

Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)

Experience managing budgets and optimizing for efficiency and ROI

Familiarity with analytics and reporting tools (e.g., Google Analytics)

Strong project management and communication skills

Preferred

Experience in lighting, manufacturing, or industrial markets

Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes

Experience with Dun & Bradstreet Visitor Intelligence

Familiarity with ABM platforms (e.g., Demandbase, 6sense)

Key Skills & Competencies

Digital advertising strategy and execution

Data analysis and campaign optimization Budget management and forecasting

A/B testing and experimentation

Creative thinking and ad copy development

Cross-functional collaboration

Project management and organization

Understanding of SEO/SEM interplay

Travel requirements

0-25%