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The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You’ll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands’ lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You’ll work closely with sales and marketing teams to understand what’s actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands-on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data.
Key Responsibilities

Campaign Strategy & Execution

    Develop and execute integrated paid media strategies from concept through launch and optimization
    Manage full-funnel campaigns across:
    Google (Search, Demand Gen, YouTube) 
    Paid social (LinkedIn, Meta, Pinterest)
    Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
    Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives

Paid Media Channel Management 

    Own day-to-day management and optimization of paid media channels
    Conduct keyword research, audience segmentation, and competitive analysis
    Develop campaign structures, ad groups, and targeting strategies
    Manage and allocate budgets across channels to maximize performance and efficiency

Demand Generation & Pipeline Growth 

    Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
    Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions
    Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts

Campaign Optimization & Analytics 

    Analyze campaign performance and provide actionable insights to stakeholders
    Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence
    Execute A/B testing across creative, messaging, landing pages, and targeting strategies
    Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio

Creative & Messaging Collaboration

    Partner with content and product marketing teams to develop compelling ad creative and messaging
    Contribute to ad copy development and landing page optimization
    Ensure messaging resonates with technical and specification-driven audiences

    5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred) 
    Proven ability to manage and optimize multi-channel paid campaigns
    Strong analytical skills with a data-driven approach to decision-making
    Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)
    Experience managing budgets and optimizing for efficiency and ROI
    Familiarity with analytics and reporting tools (e.g., Google Analytics)
    Strong project management and communication skills

Preferred

    Experience in lighting, manufacturing, or industrial markets
    Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
    Experience with Dun & Bradstreet Visitor Intelligence
    Familiarity with ABM platforms (e.g., Demandbase, 6sense)

Key Skills & Competencies 

    Digital advertising strategy and execution 
    Data analysis and campaign optimization Budget management and forecasting
    A/B testing and experimentation
    Creative thinking and ad copy development
    Cross-functional collaboration
    Project management and organization
    Understanding of SEO/SEM interplay

Travel requirements

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