We are seeking a Paid Media Marketing Coordinator to support the planning, execution, and optimization of digital advertising campaigns across paid channels. This role focuses primarily on paid media execution and optimization (Google Ads, Meta, OTT), while also supporting integrated marketing efforts including social media, email, website, and SMS campaigns. This role will also work home games.

The ideal candidate is detail-oriented, analytical, and excited about using digital advertising to drive awareness, engagement, and revenue. After campaigns launch, this role will be responsible for monitoring performance, analyzing results, and applying insights to improve future campaigns.

Responsibilities

Execute and manage paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), and OTT, including ongoing monitoring, optimization, and performance adjustments.

Support campaign planning and move digital marketing initiatives through all phases of the campaign lifecycle

Monitor and optimize campaign performance to improve reach, engagement, and conversion metrics

Assist with audience targeting, budget pacing, creative testing, and performance reporting

Maintain and support brand presence across paid and organic social platforms

Plan and execute email and SMS campaigns in coordination with the marketing team

Track, analyze, and report on campaign performance using analytics tools such as Google Analytics

Prepare performance summaries and insights for internal stakeholders

Collaborate with graphic designers and content partners to support ad creative needs

Stay informed on digital marketing trends, platform updates, and best practices

Maintain relationships with media vendors and external partners as needed

Incorporate feedback from the marketing team and company leadership

Assist with website updates and content coordination as needed

Knowledge of hockey, basketball, and baseball is a plus

Skills Extensive experience with paid media platforms, including Google Ads and Meta Paid Social

Familiarity with email marketing platforms such as Mailchimp, Constant Contact, or similar

Understanding of SEO/SEM principles

Experience supporting digital marketing or paid media campaigns in a coordinator or specialist role

Strong analytical skills with the ability to interpret campaign data and performance metrics

Working knowledge of web analytics tools (Google Analytics preferred)

Strong organizational skills and attention to detail

Effective written and verbal communication skills

Ability to manage multiple campaigns and deadlines simultaneously

Experience with creative content coordination is a plus

Google Analytics certification preferred

Bachelor's degree in Marketing or a related field preferred

Job Type: Full-time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions

How many years of work experience do you have with Paid Media including Meta Ads & Google Ads?

How many years of work experience do you have with Search Engine Optimization (SEO)?

Please provide a link to your portfolio

Are you available to work on nights, weekends and holidays?