Job Description
Title: Paid Media Manager
Location: Houston, TX (4 days onsite per week)
Duration: Direct Hire
Work Requirements: Must be authorized to work in the U.S.
Summary: We are seeking a highly analytical Paid Media Manager to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads (Search, Performance Max, and Local Services Ads). This role is responsible for driving high-quality inbound leads and revenue, not just traffic volume. You will manage a significant paid media budget, optimize campaigns for conversion efficiency, and expand local market coverage across a large national footprint. This is a hands-on, execution-focused role-ideal for someone who enjoys working directly in platforms, analyzing performance data, and continuously improving results.
Responsibilities
- Own and execute paid media campaigns across Google Ads (Search, Performance Max, Local Services Ads) and supporting channels
- Manage and optimize national and local lead generation campaigns
- Expand and scale campaign coverage across new markets and locations
- Optimize campaigns based on lead quality, conversion rates, and ROI
- Continuously test bidding strategies, targeting, and campaign structures
- Analyze campaign performance and make data-driven decisions to improve outcomes
- Drive high-intent inbound leads that convert into revenue
- Balance cost efficiency (CPL/CPA) with lead quality
- Partner with internal teams to improve conversion rates across the full funnel
- Evaluate and improve landing page performance including bounce rates, engagement, and conversion rates
- Provide direction to UX and design teams to enhance conversion performance
- Take a full-funnel approach from ad click through final conversion
- Manage external agency partners for campaign execution in select markets
- Delegate work where appropriate while maintaining ownership of overall performance
- Ensure agency accountability to KPIs and measurable results
Qualifications
Required:
- 5+ years of hands-on experience in paid search and performance marketing
- Deep expertise in Google Ads, with strong experience in Search campaigns required
- Proven success driving lead generation and conversion performance
- Strong analytical mindset with experience optimizing CPL, CPA, and conversion rates
- Familiarity with analytics tools such as GA4 and conversion tracking
- Ability to work independently and own outcomes end-to-end
- Strong focus on measurable business results and campaign execution
Preferred
- Experience with Performance Max and Local Services Ads
- Experience managing large paid media budgets
- Experience working with landing page optimization and conversion rate improvements
EEO Statement
Summa Staffing Technologies is an Equal Opportunity Employer. We value diversity and encourage all qualified individuals to apply.
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How to Apply for this Paid Media Job
Posted In
Mid Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Search (SEM) Jobs