The Role

Leverage your paid mediaexpertiseto drive impact within a fast-growing organization.Youllserve asalead of the paid media,driving strategic planning, development, and execution of innovative paid campaigns. These initiatives serve as a core pillar of our marketing strategy and directly support lead generation and package sales across our partnerships.

Responsibilities

• Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions.

• Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment.

• Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership.

• Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance.

• Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy.

• Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution.

Requirements

Education and Experience

• Degree in Marketing, Business, or affiliated specialized areas.

• Minimum 5 years experience in paid media and paid search.

• Proven experience in managing and optimizing Google Ads campaigns with six-figure budgets.

• Experience with display, programmatic, and paid social media is desirable.

Skills/Abilities

• Knowledge and experience of up-to-date Google Ads techniques and strategies.

• Strong analytical skills and experience using Google Analytics for campaign tracking and analysis.

• Ability to prioritize and make decisions proactively in a rapidly changing environment.

• Superb attention to detail and ability to multitask.

• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.