Remote – West Coast Preferred (Pacific or Mountain Time) · Direct Hire

Our client is a boutique, tight knit, litigation firm focused on Family, Civil and Employment Law and looking to bring paid acquisition in house. The firm is moving on from its outside PPC agency and seeking a localized, PPC pro to own the channel with real strategy, real budget, and real autonomy behind it. This is hands on strategy through execution with meaningful monthly ad spend and reporting to the CEO. She's seeking someone who has experience targeting high net worth individuals and is eager to learn and grow.

What Success Looks Like

Stronger, more consistent client acquisition, with bonus upside for exceeding performance targets

Lower CPC, CPL and increase conversions

Create content and campaigns that genuinely connect with a Silicon Valley/Bay Area high-net-worth audience

Strong communication – create trusted reporting that leadership can act on without needing to interpret a huge data set themselves

A structured A/B testing rhythm across ad copy and organic and AI-driven search (they are working with a website agency who helps with SEO too)

What You'll Own

Manage and optimize Google Ads and Microsoft Ads campaigns

Develop and execute PPC strategies to increase qualified consultations

Conduct keyword research and competitor analysis

Create compelling ad copy and landing page recommendations

Monitor budgets, bids, Quality Scores, and conversion metricsTrack ROI and cost per lead across campaigns

Set up and manage conversion tracking through Google Analytics, Tag Manager, and call tracking software

Perform A/B testing on ads and landing pages

Working exposure to AEO, as client discovery is increasingly running through AI platforms

Keyword research, competitor analysis, and ad copy that convert a high-net-worth, consultation-driven audience

Bringing new tools and ideas to the table — the firm is actively open to additions to its current stack

What You Bring

Extensive, hands-on experience running paid search campaigns — personally built and run, not solely overseen through an agency

Exposure to AEO and how AI platforms are reshaping service discovery

Experience marketing to high-net-worth individuals; law firm experience, especially family law, is a huge plus!

A self-starter mentality who is hungry to grow and stays current on industry trends without needing to be prompted

Comfort operating with a lean team

Excellent written communication and a proactive style

DOE: 90-140k (can be flexible for the right person) + performance bonus + benefits

#J-18808-Ljbffr