Paid Media Strategy & Execution

• Plan, launch, and manage paid advertising campaigns across Meta, Google Ads, and cold email marketing
• Own budget pacing, scaling, and ROI-driven optimization

Performance Optimization

• Optimize for cost per qualified lead and cost per signed client
• Test audiences, creatives, copy, landing pages, and offers

Legal Lead Funnel & Intake Alignment

• Collaborate with intake teams to ensure lead quality alignment
• Track leads from first click through signed case

External Vendor Management

• Manage and oversee external paid media vendors and agencies
• Act as primary point of contact for vendor performance and accountability
• Manage large ad spend budgets and ensure ROI-driven execution
• Identify performance gaps and drive corrective action

Reporting & Analytics

• Build and maintain dashboards and weekly/monthly performance reports
• Provide actionable insights and recommendations to leadership

Qualifications

• 3+ years of paid media management experience
• Strong expertise in Meta Ads Manager and Google Ads
• Experience with lead generation, CRM tracking, and attribution

What Success Looks Like

• Consistent generation of high-quality legal leads
• Reduced cost per signed client over time
• Clear visibility into ROI and scalable campaign performance