Overview

Placement Type

Permanent

Salary

$70,000-85,000 Salary

Start Date

Oct 26, 2026

Paid Advertising Strategist

Remote – U.S.

Compensation: $70,000-$90,000 annually

Digital Marketing Agency

We're partnering with a fast-growing, established digital marketing agency to hire a Paid Advertising Strategist. This person will own the execution, performance, and growth of paid media campaigns across a portfolio of clients.

This is a hands-on role for someone who loves performance marketing, understands how paid media connects to broader business goals, and is comfortable both in the platforms and in front of clients.

You'll work closely with account leadership and cross-functional teams to develop strategy, optimize performance, identify growth opportunities, and translate campaign data into clear recommendations and next steps.

What You'll Do

Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts

Manage campaigns across platforms such as

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

YouTube Ads

Microsoft/Bing Ads

Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery

Continuously optimize campaigns against client goals and performance targets

Manage client media budgets and provide recommendations around budget allocation and spend

Monitor budget pacing and campaign performance

Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations

Develop proactive recommendations rather than waiting for clients to identify opportunities

Identify performance risks early and determine when fluctuations require strategic intervention

Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy

Analyze data and turn performance results into clear, actionable insights

Prepare regular client performance updates, including results, trends, recommendations, and next steps

Partner with account leadership and other channel specialists to develop integrated media strategies

Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items

Stay current on evolving paid media platforms, tools, trends, and best practices

Use AI and emerging technologies to improve workflows, analysis, and campaign performance

The role specifically includes hands-on ownership across major paid media platforms as well as budget management, QA, testing strategy, proactive recommendations, and early identification of account risks.

What We're Looking For

2-3 years of digital marketing experience

Ideally 1-2+ years working in an agency environment

At least 2-3 years of hands-on paid advertising experience

Strong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or similar platforms

Hands-on experience with

Campaign development

Campaign optimization

Bid optimization

Keyword research

Ad copy development

Testing strategy

Budget management

Performance reporting

Strong understanding of full-funnel marketing

Proficiency with Google Analytics

Comfortable interpreting data and using it to develop a clear performance narrative

Strong written and verbal communication skills

Excellent organization and project management abilities

Comfortable presenting recommendations and results directly to clients

Ability to work independently in a remote agency environment

Proactive, curious, and able to adapt quickly when performance or market conditions change

The client is specifically seeking candidates with prior agency exposure, hands-on experience across multiple paid advertising channels, full-funnel knowledge, Google Analytics proficiency, and confidence communicating directly with clients.

What Success Looks Like

You'll be successful in this role if you can combine strong platform execution with strategic thinking. The agency is looking for someone who can independently manage their accounts while collaborating effectively across teams and consistently communicating what is happening, why it matters, and what should happen next.

Key areas of focus include channel performance, account performance, cross-channel collaboration, client retention, and strong internal communication.

Why This Opportunity

This is a strong opportunity for a paid media marketer who wants more than just campaign execution. You'll have ownership over your accounts, direct exposure to clients, the opportunity to influence strategy, and the ability to work across multiple industries and advertising platforms – all while working remotely for a growing agency.