Position Overview PayLow Staffing is looking for a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This position will work closely with our internal team to help identify and resolve Meta-related issues, understand campaign performance, navigate Meta Business tools, and make sure our advertising efforts are properly tracked and optimized. This is a full-time remote position.

Responsibilities

Manage and troubleshoot Meta Ads Manager and Meta Business Suite

Assist with Facebook and Instagram advertising campaigns

Review campaign performance and identify areas requiring attention

Analyze Meta Ads reporting and key performance metrics

Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors

Assist with Meta Pixel, Events Manager, and conversion tracking

Review audience, campaign, ad set, and creative performance

Help determine why campaigns may be underperforming

Provide clear recommendations based on campaign data

Work directly with Carolina and the sales team to resolve Meta-related issues

Help ensure leads and conversions are being properly tracked

Monitor changes within Meta's advertising platform and adapt when necessary

Document recurring problems and solutions

Communicate technical Meta issues in a way that non-technical team members can understand

Qualifications

Proven experience working with Meta Ads Manager

Strong understanding of Facebook and Instagram advertising

Experience with Meta Business Suite

Experience analyzing Meta advertising data and analytics

Ability to troubleshoot Meta advertising and account issues

Understanding of campaign structure, audiences, ad sets, creatives, and optimization

Strong analytical and problem-solving skills

Strong written and verbal English

Ability to explain technical issues clearly

Comfortable working independently and taking initiative

Required Skills

Meta Ads Manager

Facebook and Instagram advertising

Meta Business Suite

Meta advertising data and analytics

Troubleshooting Meta advertising and account issues

Campaign structure, audiences, ad sets, creatives, and optimization

Analytical and problem-solving skills

Written and verbal English communication

Ability to explain technical issues clearly

Ability to work independently and take initiative

Preferred Skills

Meta Pixel and Events Manager

Conversion API (CAPI)

Conversion tracking

CRM and lead-management systems

Google Analytics or similar analytics platforms

Experience troubleshooting disabled/restricted advertising accounts

Experience working with sales teams

Experience managing multiple Meta Business accounts

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