Overview ATS | OVERVIEW

At ATS, a $3B publicly-traded global enterprise with a proud 47-year history, we are helping advance the future with our factory-wide automation solutions. Within Packaging and Food Technologies, what we do matters – it matters to both our customers and their customers. We focus on food processing machinery and equipment industry, vision and quality control systems, and packaging across a number of industries that include beverage, pharmaceuticals, cannabis, and other verticals. Our customers are leaders in their industries and rely on us to deliver what we promise, on time and on budget. Together with our product range, our financial strength and global footprint, we provide the best automation solutions to our customers where and when they need it.

Job Description We are seeking a highly motivated, tech-forward Marketing Specialist & Project Coordinator to drive content creation, campaign execution, AI-powered workflows, global collaboration, and cross-brand marketing operations.

This role requires a strong blend of creative strategy, content production, analytics, automation, problem-solving and structured project coordination. The ideal candidate understands not only how to execute marketing initiatives — but how to create synergy across channels, brands, and business units to maximize measurable impact.

This is a high-growth opportunity for someone who demonstrates ownership, discipline, innovation, and ambition to evolve into a future leadership role.

RESPONSIBILITIES

Global Collaboration & Cross-Division Coordination

Coordinate marketing initiatives across multiple business groups and countries within the division

Collaborate effectively across global time zones

Maintain clear communication and alignment between teams

Ensure project timelines and deliverables are met across region

Creative Strategy, Branding & Advertising

Develop creative concepts for print and digital advertising campaigns

Write compelling ad copy aligned with brand positioning

Maintain strong brand consistency across multiple business units

Demonstrate strategic judgment in prioritizing high-impact projects

Ensure marketing initiatives align across platforms to create integrated impact

Manage creative review and approval workflows (PageProof experience preferred)

Media Relations & Industry Engagement

Nurture and maintain strong relationships with industry publications and media contacts

Develop and distribute press releases strategically to maximize exposure

Identify opportunities for editorial placements, client testimonial features, and thought leadership

Understand how to align PR efforts with broader marketing campaigns

Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach

Video Production & YouTube Management

Film and edit high-quality marketing videos (corporate, product, social, event)

Manage YouTube channel optimization (SEO titles, descriptions, tags, retention strategies)

Design high-converting custom thumbnails

Repurpose long-form content into short-form digital asset

AI & Marketing Automation

Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems)

Build scalable AI-driven content engine

Implement automation using tools such as Zapier

Continuously research and suggest/deploy emerging AI and marketing technologies

Email, SMS & Campaign Marketing

Develop and deploy email campaigns and automated sequences

Execute SMS marketing campaigns

Conduct A/B testing and campaign optimization

Maintain segmentation, list hygiene, and deliverability best practices

Content & Communications

Write and publish good-GEO blogs across brands’ websites

Draft and distribute press releases on news-worthy products, events, applications, & announcements

Support leadership with presentations or decks

Social Media & Creative Asset Development

Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals

Maintain content calendars and posting cadence

Align social, email, PR, events, and paid media into cohesive campaigns

Constantly create creative posts to drive sales opportunities and synergies among businesses under the division

Trade Show & Event Execution

Complete show page media in different show portals

Work with graphic designer to deliver digital/print show ads before deadlines booth visual display

Create compilation videos for TVs in booth for good visual display

Be a part of preparing and coordinating trade show logistics

Assist with vendor communication, ordering, event billing and interco chargebacks calculation

Develop booth graphics and promotional materials

Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.)

Create and improve SOPs for MKT, production, logistics to streamline processes

Marketing Project Coordination

Prioritize projects strategically based on measurable business impact

Manage timelines and deliverables across different teams involved

Use project management tools in Teams to track/plan execution

Ensure high-quality work is delivered on time and within scope and budget

Demonstrate strong organizational discipline and deadline accountability

Reporting, Analytics & Paid Media

Generate recurring weekly / monthly marketing performance reports

Track KPIs and provide actionable insights

Monitor attribution and conversion performance

Recommend data-driven improvements

Behaviours

Must be comfortable collaborating with teams across global time zones

Must be willing to travel for some trade shows when needed

Able to carry marketing materials when prepping for trade shows etc

Professional Attributes

A natural driven promotor

Strong branding eye and aesthetic judgment

Strategic thinker with the ability to prioritize high-impact initiatives

Ability to identify synergy opportunities across campaigns and channels

Data-driven and performance-oriented

Honest, transparent, and dependable

Strong communicator across teams and cultures

Detail-oriented with high standards of quality

Strong work ethic and ownership mindset

Highly driven and willing to go above and beyond

Eager to grow into a leadership position

QUALIFICATIONS

Experience in marketing, digital media, or related field

Strong video filming and editing skills

Adobe Premiere Pro

Photoshop/Canva

PowerPoint

Google Analytics

Experience using CRMs

Email marketing

Project management experience

Experience acting as a liaison for web dev and graphic and other departments

Experience developing creative concepts and advertising copy

Strong reporting and analytical skills

Preferred Qualifications

Zoho CRM, Zoho Social, Zoho Campaign

Salesforce/HubSpot

Experience upscaling and editing assets using AI

SMS marketing

Vibe coding

Experience creating & optimizing Google Ads and LinkedIn Ads

Experience using Zapier and other automation platforms

Experience working within a creative agency environment

Experience managing marketing initiatives across multiple brands

Proven track record of driving measurable marketing opportunities and ROI-focused campaigns

Familiarity with PageProof or similar creative approval platforms

Certification or formal training in: AI agentic workflows, AI-driven growth systems, Product or service innovation

B2B account-based marketing

Piwik PRO

Education

A Bachelor’s degree in Journalism, Communications, Marketing, Business or other related field.

MBA or another graduate degree is preferred.

Experience

Requires a minimum of 2 years’ experience in a project management position leading people operations teams in a fast paced high-growth organization

Strong business acumen and expert communicator

A proven track record of building and maintaining a high-performance organization and engaged culture

Ability to work autonomously, collaboratively and multi-task many priorities in a fast paced, project-oriented business

Ability to solve problems, deal with gray space and ambiguity at times and demonstrate intuitive judgment

Demonstrated previous experience developing strong relationships across all levels of the organization with the ability to influence

Strong communication skills and fluency in English is required – additional languages (Italian, German, French, Mandarin) is a plus

At ATS, it starts with our People!

Webelieve the foundation of a great company is having the best team and winning as a team.

Why Join ATS?

· Be a part ofa thriving organization that is a global leader in advanced automation solutions

· Collaborate with other bright, talented professionals focused on innovation and continuous improvement

· Discover opportunities for growth within ATS as we strive to develop, engage, empower, and energize our people

· Make an impact and give back to our communities in a meaningful way

· Work in a safe, positive, and inclusive environment where everyone is respected and given the opportunity to do their best

· Enjoy an attractive compensation package including flexible work schedules (where applicable)

And much more!

The Compensation offered will be based on the local job market and may vary depending on factors such as the job-related knowledge, skills, experience of the selected candidate, as well as other objective business considerations. Subject to these considerations, the total compensation package for this position may also include other elements, such as an annual cash incentive in addition to a full range of medical, retirement, and/or other benefits. Details of these benefit plans will be provided when the selected job candidate receives an offer of employment.

This role represents an existing vacancy within the organization.

The ATS applicant tracking system may utilize AI software with pre‑defined, rule‑based filters to organize and manage application materials. Rule‑based filters operate solely on fixed criteria and do not perform autonomous evaluation or generate independent recommendations. All hiring decisions continue to involve human review and judgment.

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