About the Role

Fleet Farm is seeking a data-driven Performance Marketing & CRM Manager to execute and optimize customer marketing programs across paid and owned channels.

This role is focused on execution, optimization, and delivery, owning day-to-day performance marketing and CRM/lifecycle marketing campaigns (email, SMS, personalization). You will ensure campaigns are accurately executed, continuously improved, and effectively measured to drive business results.

Reporting to the Director of Media Marketing, this role plays a key part in delivering Fleet Farm’s marketing initiatives and ensuring high-quality campaign execution across channels.

What You’ll Do

Execute performance marketing and CRM campaigns across paid and owned channels (search, social, CTV, display, programmatic email, SMS)

Optimize campaign performance through ongoing testing, analysis, and continuous improvement

Execute CRM programs end-to-end , including segmentation, lifecycle journeys, and campaign deployment

Manage campaign execution , ensuring accuracy, QA, and on-time delivery across channels

Leverage CDP and Martech tools (e.g., Amperity, Listrak) for audience creation, activation, and measurement

Partner with Marketing Analyst, Media Agency, and Merchandising to operationalize analytics and measurement , including:

Supporting consistent executive reporting on acquisition, retention, loyalty, and customer value

Enhancing customer understanding through household-level data and analytics

Contribution to reporting, dashboards, and campaign measurement

Partner cross-functionally with Creative, Merchandising, eCommerce, and Analytics to ensure campaigns are executed effectively

Manage agency and vendor execution , ensuring timelines, deliverables, and quality standards are met

Track and report on campaign performance , providing clear insights and identifying optimization opportunities

What You Bring Bachelor’s degree in Marketing, Business, Marketing Analytics, or related field

4–7+ years of experience in performance marketing, CRM, lifecycle marketing, or marketing analytics

Experience executing campaigns across paid media and owned channels (email/SMS)

Hands-on experience with segmentation, testing, and performance reporting

Strong knowledge of lifecycle marketing, customer journeys, and CRM KPIs

Experience with platforms such as

CDP/CRM: Amperity, Listrak, Salesforce Marketing Cloud, Klaviyo

Paid Media: Google, Microsoft, The Trade Desk, and similar platforms

Proven ability to execute cross-functional initiatives in a fast-paced retail or eCommerce environment

Why Join Fleet Farm? A dynamic and growing company with a strong Midwest footprint.

Work alongside passionate professionals who are driven by teamwork and results.

Competitive compensation, benefits, and opportunities for growth and development.

Make a tangible impact on product availability and customer satisfaction.

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.