Act as a subject matter expert for Paid Social strategies, best practices, technology partnerships, planning and execution tools, and emerging trends

Develop and drive multi-channel digital media strategies and roadmaps aligned with client program growth goals, focusing on retailers and omnichannel retail use cases

Support cross-functional marketing strategy projects with deep media expertise

Identify synergies across digital channels within client media mixes

Lead day-to-day management and optimization of client paid social programs

Plan campaigns, document strategies and plans, and build and optimize campaign tactics and segmentation

Manage algorithmic bid platforms and manual bidding strategies

Ideate, plan, and manage tests

Produce custom analysis, reporting, and insights

Manage creative trafficking, site and inventory management, privacy trends, and strategic partner relationships

Build and maintain team processes, QA checklists, and documentation for scalable execution

Define program objectives, tactics, and KPIs

Develop and deliver client communications

Build client strategies and lead tactical planning and execution

Manage and grow client relationships and influence stakeholders toward enterprise-level measurement

Recruit, train, and manage team members and direct reports

Foster open communication and 360-degree feedback

Support team members in reaching quarterly, annual, and long-term goals

Design and improve operating rhythms, workflows, intake, prioritization, QA, documentation, and status meetings

Requirements 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs

At least 1+ year of experience managing direct reports

Great communication and extensive client management experience (internal or external)

Proven track record of success driving strong positive results through paid social channels

Mastery of performance-based, direct response marketing programs

Experience executing with platform UIs and ad serving / ad tech

External partner management

Sound conceptual and analytical problem-solving skills

Exceptional attention to detail

Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams

Applicants must be legally authorized to work in the United States for any employer on a full-time basis

Must not have current or future need for visa sponsorship

Core Competencies Expertise in Paid Social Advertising, including strategy development, campaign management, and performance analysis. Proven ability to lead teams, manage client relationships, and optimize multi-channel digital media strategies for enterprise-level growth.

Highest-signal resume keywords Paid Social Advertising

Client Management

Performance-Based Marketing

Team Leadership

Digital Media Strategy

ATS Optimization Keywords Hard Skills

Campaign Planning

Algorithmic Bid Management

Ad Tech Execution

Data Analysis

KPI Definition

Soft Skills Communication

Problem-Solving

Attention to Detail

Team Building

Feedback Facilitation

Industry Keywords Digital Marketing

Omnichannel Retail

Cross-Functional Strategy

Creative Trafficking

Privacy Trends

Tools & Technologies Ad Serving Platforms

Performance Marketing Tools

Campaign Optimization Tools

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