About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

As a Manager, Paid Search, you will be responsible for the day‑to‑day management of a client’s paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

Lead the day‑to‑day supervision of client‑paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.

Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.

Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.

Stay on top of the latest updates regarding tools and user interfaces (AdWords, Bing, bid management platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).

Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.

Actively contribute to corporate initiatives, automation projects, process changes and roll‑outs.

Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Qualifications

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.

3+ years of experience in analytical tools (Google Analytics, Web trends, Omniture) and search engine desktop tools (Google AdWords Editor, Bing Ads Editor).

Expertise in pay‑per‑click (PPC) optimization techniques (ROI/CPA/CPL/Impression Share).

Bid management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as third‑party tracking tools (DoubleClick, Floodlight, Sizmek, etc.).

Experience meeting with and delighting clients is essential.

Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We offer a hybrid work model with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Salary Range

US Pay Range: $60,000 — $140,000 USD

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