Responsibilities

Digital Media

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition

Manage always-on and campaign budgets, reallocating spend in-flight based on performance

Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets

Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes

Traditional & Offline Media

Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar

Negotiate rates and placements with media vendors and manage flighting

Time offline media to amplify key digital acquisition moments

Measure offline impact through geo-lift, search lift, and promo code attribution

Cross-Channel Planning

Own the end-to-end paid media budget, forecasting spend and new customer volume by channel

Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent

Report performance, pacing, and recommendations to marketing leadership

AI, Optimization & Performance Analysis

Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency

Run high-velocity AI-driven creative and offer tests, and scale winners quickly

Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted

Partner with Data Science on attribution models that fairly credit digital and offline media

Pilot emerging AI and adtech tools and bring the best into the always-on stack

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $90,000 – $110,000 USD

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