Manager Of Lsm & Paid Media WellBiz Brands is hiring a Manager of LSM & Paid Media to scale and optimize our media program. You'll work closely with agency partners to drive performance across paid channels, with room to shape how the program grows over time. You'll coordinate across creative and media agency partners to keep campaigns moving accurately and on time, collaborate with our lifecycle and brand teams on internal projects, and serve as a direct resource for franchisees running local media and marketing decisions.

WellBiz Brands Benefits

Flexible time off and holiday schedule

Medical, dental, vision, and life insurance

Health Savings Account

Flexible Spending Account

401K match

Monthly allowance for spend at WellBiz Brands, Inc. owned brands

Cell Phone reimbursement

Free Employee Assistance Plan

Compensation Range: $75,000.00 – $85,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

Position Responsibilities

Key performance expectations for this role include

Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners

Drive lower cost per booking for local media programming

Agency oversight & performance

Manage day-to-day relationships with agency partners

Review campaign performance regularly, identifying issues and opportunities before they're brought to you

Project management & creative coordination

Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch

Oversee the handoff process between creative and media agencies flagging delays early enough to course-correct

Review campaigns prior to launch for accuracy targeting, budget, creative, dates, and any details that would cause problems if wrong

Cross-team collaboration

Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives

Contribute a paid media perspective to campaign planning and ensure alignment across channels

Paid media knowledge

Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility

Stay current on platform changes and industry developments that could affect strategy or performance

Franchisee & local marketing support

Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market

Support franchisees on Google Business Profile optimization and marketing activity beyond digital

Help owners connect national brand strategy to what's actually executable at the local level

Other duties and projects as assigned by supervisor and department heads.

Essential Skills, Experience, and Qualifications

Required

4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team

Comfortable reading performance data, forming a point of view, and communicating it clearly

Able to manage multiple workstreams, deadlines, and stakeholders without things slipping

Takes initiative spots what needs attention and addresses it without being prompted

Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds

Preferred

Exposure to franchise, multi-location, or co-op marketing

Familiarity with local store marketing (LSM) programs or field marketing

Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta

Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio

This position will remain open until filled.