About the RoleIf you're a senior paid social strategist who's tired of executing someone else's strategy and ready to build your own, this role was made for you.As a Lead Paid Social Strategist at ZGM, you'll own a portfolio of complex client accounts across both lead generation and eCommerce brands, including clients of our sister agency CAKE Commerce. You'll develop the strategy, lead the client relationships, and be accountable for real business outcomes: revenue growth, ROAS, customer acquisition, and long-term profitability.This role includes real creative responsibility. You'll use audience insight and performance data to shape messaging, hooks, and content ideas that improve how the media performs.Our Paid and Organic Social teams operate as one integrated unit, working alongside content, community, and influencer colleagues. The result is a collaborative environment where your strategic thinking shapes the full picture, not just one slice of it.What You'll DoStrategy and Client LeadershipOwn paid social strategy for a portfolio of complex, multi-platform accountsLead quarterly business reviews, executive presentations, and strategic planning sessionsBuild performance forecasts, budget recommendations, and multi-quarter growth plansGet ahead of risks, opportunities, and platform shifts before clients have to askAdvise clients on creative direction and content opportunities that support both brand and performance goalsPaid Social ExecutionRun full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, Reddit, YouTube, and emerging platformsLead tracking and attribution setup and maintenance: Meta Pixel, Conversions API, GA4, dynamic product ads, catalog feeds, and UTM frameworksDevelop audience strategies, creative testing roadmaps, and optimization frameworks that improve efficiency and results over timePartner with clients on merchandising, promotions, product launches, and seasonal planningCreative StrategyDevelop creative strategies rooted in audience insight, consumer behavior, and platform trendsTurn marketing goals into testing roadmaps, messaging frameworks, and content pillarsWrite creative briefs that give designers, copywriters, and creators clear strategic directionBuild testing hypotheses for concepts, hooks, formats, and CTAs, and evaluate what's actually driving resultsSpot emerging content formats and storytelling trends earlyCollaboration and Peer LeadershipWork closely with PPC, SEO, Creative, Analytics, Email, and Account teams to develop integrated strategiesMentor peers and contribute to frameworks and SOPs that improve quality across the teamSupport new business pitches, proposals, and agency thought leadership initiativesWhat You BringRequired6 to 8 or more years in paid social or paid media; agency experience preferredA track record of driving revenue and ROAS growth for eCommerce brandsDeep expertise across Meta, LinkedIn, TikTok, Pinterest, Reddit, and YouTubeStrong command of Meta Pixel, Conversions API, attribution modeling, and dynamic product advertisingShopify experience and fluency in eCommerce metrics including ROAS, MER, CPA, CAC, AOV, CVR, and LTVConfidence leading executive-level client conversationsThe ability to translate complex performance data into clear, actionable strategyExperience developing creative strategies for social campaigns, with a strong sense of consumer psychology, storytelling, and what makes content convertWorking knowledge of organic social strategy, content, community management, and influencer marketing, and how these disciplines support an integrated social programNice to HaveInfluencer and/or affiliate marketing strategy experienceEnterprise-level budget management across multiple platformsProficiency with GA4, Supermetrics, or advanced social reporting toolsHands-on experience partnering with designers, copywriters, and creators to bring creative strategy to lifeExperience using AI tools to speed up creative ideation and messaging exploration

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