Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for a skilled individual to join our rapidly growing team at Bluelight. This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone’s opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.
Here’s What You’ll Get To Work On:
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Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
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Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
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Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
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Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
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Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
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A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
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Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
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Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
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Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
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Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.
Here’s the experience we’re looking for:
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Expertise in Google Ads: Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
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Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
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Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
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Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
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Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
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Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
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CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.
Here’s what we’re looking for this role to achieve:
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Drive higher revenue attributed to marketing through Google Ads campaigns.
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Enhance SQL rates and boost lead-to-deal conversions via paid media channels.
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Develop a collaborative workflow with the sales team to assess and refine lead quality.
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Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
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Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.
Company Benefits
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Competitive salary and bonuses, including performance-based salary increases.
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Generous paid-time-off policy
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Flexible working hours
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Work remotely
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Continuing education, training, conferences
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Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
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How to Apply for this Paid Media Job
Posted In
Mid Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Search (SEM) Jobs