About Definitive Healthcare At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers.

Lead Growth Marketing Strategist We’re looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role, you’ll own campaign strategy and some execution, while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact.

What You’ll Do Campaign Strategy & Execution : Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.

Segment & Target Audiences : Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.

Growth Tactics : Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.

Data-Driven Optimization : Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.

Cross-Functional Collaboration : Partner with product marketing, sales, operations, and marketing leadership to define messaging, integrated channels, and align on goals.

Revenue Impact : Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.

What You’ll Bring 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing, or campaign strategy.

Proven ability to design and execute integrated campaigns that drive pipeline and revenue.

Strong analytical skills and comfort using data to inform decisions and optimizations.

Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).

Collaborative mindset—able to partner effectively across marketing, sales, and product.

Curiosity and creativity in testing new tactics and scaling what works.

Experience with Agile Marketing and Healthcare Industry marketing is a plus.

Compensation and Benefits The salary range for this position is $114,000 – $172,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

Equal Opportunity Employment Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast-growing, exciting working environment – we encourage you to apply!

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