We’re looking for a data‑driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role, you’ll own campaign strategy and some execution, while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. The ideal candidate is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.

What You’ll Do

Own integrated marketing campaigns for the Claims and Reference + Affiliation verticals, from planning through launch and ongoing optimization.

Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.

Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.

Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.

Partner with product marketing, sales, operations, and marketing leadership to define messaging, integrated channels, and align on goals.

Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.

What You’ll Bring

7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.

Proven ability to design and execute integrated campaigns that drive pipeline and revenue.

Strong analytical skills and comfort using data to inform decisions and optimizations.

Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).

Collaborative mindset – able to partner effectively across marketing, sales, and product.

Curiosity and creativity in testing new tactics and scaling what works.

Experience with Agile Marketing and Healthcare Industry marketing is a plus.

Why Join Us

Own the marketing strategy for high‑priority business verticals.

Make a direct, measurable impact on revenue growth.

Work on a collaborative team where new ideas and experimentation are encouraged.

Grow your career in demand generation and growth marketing within a dynamic, high‑growth environment.

Compensation & Benefits

The salary range for this position is $114,000 – $172,000 per year. Actual pay within this range will be determined based on relevant experience, skills, and qualifications. Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

For California, Colorado, New York City, or Washington residents applying for a remote role, additional information about the compensation and benefits for this role will be provided upon request.

Equal Opportunity Employer

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status.

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