E-commerce & Growth Marketing Manager

Location: La Palma, CA

Work Arrangement: prefer On-site, Monday–Friday (Hybrid/remote)

Employment Type: Full-Time

Base Salary: $100,000–$130,000/year, depending on experience

Language: English required; Korean bilingual preferred, but not required

We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new science-driven skincare brand.

We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience. We are seeking a highly analytical and hands-on E-commerce & Growth Marketing Manager to own and grow the end-to-end digital customer journey for our new skincare brand.

Job Description

• Paid Media & Customer Acquisition

Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels

Develop and execute customer acquisition strategies

Monitor and improve CAC, ROAS, conversion rate, and LTV

Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing

Identify underperforming campaigns and continuously test new growth opportunities

Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content

• Shopify, E-commerce & Conversion Optimization

Manage and optimize the DTC Shopify customer journey

Analyze customer behavior across: Ad Click Website Product Page Reviews Add to Cart Checkout Purchase

Identify customer drop-off points and opportunities to improve conversion

Optimize landing pages, product pages, navigation, offers, and checkout flow

Develop and manage A/B testing and CRO initiatives

Work with developers and internal teams to implement website improvements

• Growth Analytics & Customer Data

Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin

Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior

Analyze acquisition channels, campaigns, products, creators, and customer cohorts

Identify which channels and customer segments generate the highest long-term value

Develop dashboards and management reports that translate data into actionable business recommendations

• CRM, Retention & Customer Lifetime Value

Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM

Develop and optimize

Abandoned Cart

Post-Purchase

Replenishment

Cross-Sell / Upsell

Win-Back campaigns

Develop customer segmentation and personalized marketing journeys

Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV

Manage Klaviyo or similar CRM/lifecycle marketing platforms

• Influencer, Creator & Affiliate Marketing

Recruit and manage influencers, creators, and affiliate partners

Track performance beyond engagement and initial sales

Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate

Identify high-performing partnerships and allocate resources accordingly

Integrate creator and affiliate performance into overall attribution and analytics

• AI & Marketing Automation

Identify and implement AI and automation tools to improve marketing efficiency

Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing

Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV

Automate repetitive marketing and analytical processes where appropriate

Qualifications

4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC

Strong Shopify / DTC e-commerce experience

Hands-on experience managing Meta Ads and Google Ads

Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV

Experience with GA4 and digital marketing analytics

Experience with CRM and lifecycle marketing, preferably Klaviyo

Experience with CRO and A/B testing

Understanding of attribution, tracking, pixels, and UTMs

Strong analytical skills with the ability to translate data into actionable business decisions

Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners

Preferred Qualifications

Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered

Hands-on experience growing a skincare or beauty brand through DTC/e-commerce

Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics

Experience with Triple Whale or similar attribution platforms

Experience with TikTok Ads and TikTok Shop

Affiliate and influencer/creator marketing experience

Customer segmentation and personalization experience

Familiarity with AI-powered marketing and automation tools

Experience with high-growth or early-stage consumer brands

Bilingual Korean/English preferred, but not required

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