To drive growth and enhance visibility in the acquisition funnel, the full-time Growth Marketing Specialist will manage end-to-end funnel analysis, optimize free-to-paid conversions, and amplify product launches, all while working remotely within UTC-3 to UTC-8 time zones.

Key responsibilities

Own the acquisition funnel by analyzing sign-up sources and channel performance

Optimize free-to-paid conversion through targeted campaigns and feature identification

Evaluate the impact of paid spend on distribution and adjust strategies accordingly

Required qualifications

Experience in managing free-to-paid conversion or lifecycle/activation processes

Strong analytical skills with proficiency in data interpretation related to marketing funnels

Ability to execute experiments quickly and effectively

Understanding of developer marketing and how to engage this audience

Technical background to implement website changes independently