Job Summary

We are seeking a results‑driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high‑performing marketing engine.

Supervisory Responsibilities

None

Duties/Responsibilities

SEO & Search Visibility

Improve search engine rankings and overall online visibility

Optimize website pages, content, and structure for SEO

Identify and execute opportunities to increase high‑quality organic traffic

Monitor keyword performance and adjust strategy accordingly

Website Management & Optimization

Make routine website updates without reliance on outside developers

Improve site performance, speed, and user experience

Create and optimize landing pages for promotions, inventory, and campaigns

Conduct A/B testing on pages and calls‑to‑action to improve conversion rates

Analytics & Reporting

Track performance across

Website traffic (Google Analytics or similar)

Social media channels

Email and SMS campaigns

Paid advertising efforts

Turn data into clear, actionable insights and recommendations

Provide consistent, easy‑to‑understand reporting to leadership

Identify what’s working, what’s not, and where to invest

Marketing Strategy & Funnel Optimization

Connect marketing channels into a cohesive customer journey

Improve conversion paths from first interaction to lead/sale

Collaborate with creative/brand lead to align messaging and execution

Support long‑term growth strategy with data‑backed recommendations

Requirements

Required Skills and Qualifications

Proven experience in digital marketing, SEO, or growth marketing

Strong understanding of SEO best practices and tools

Experience with Google Analytics (or similar platforms)

Ability to interpret data and translate it into actionable strategies

Experience managing or updating websites

Strong problem‑solving and analytical thinking skills

Ability to work independently and prioritize high‑impact initiatives

Preferred Qualifications

Experience with website platforms

Basic understanding of HTML/CSS or web performance optimization

Experience with A/B testing tools and CRO (conversion rate optimization)

Familiarity with paid media performance tracking

Experience integrating marketing platforms (CRM, email, etc.)

Physical Requirements

Ability to sit and work at a computer for extended periods of time

Ability to use standard office equipment including computers, phones, and printers

Ability to occasionally stand, walk, bend, and lift up to 25 pounds

Ability to travel occasionally for events, trade shows, or company functions if needed

Ability to visually review digital content, reports, and website materials

Ability to communicate effectively in person, by phone, and electronically

Other duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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