Reporting to the Director of Growth, this role is responsible for executing Rocket Money’s TV acquisition strategy across Linear and Streaming TV

You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results

You’ll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance

This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth

We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy

In this role, you’ll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing

Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets

Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers

Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations

Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations

Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings

Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library

Manage Agency and Vendor Partners: Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar

Strengthen Measurement: Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns

Communicate Performance and Insights: Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders

Improve Systems and Processes: Contribute to Rocket Money’s culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow

Stay Ahead of the Space: Track industry trends, identify first-to-market opportunities, and share learnings across the team

Ensure Brand Safety and Compliance: Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed

Benefits

Health, Dental & Vision Plans

Unlimited PTO

Life Insurance

Long/Short Term Disability

Parental Leave

401k Matching

Team Member Stock Purchasing Program

Learning & Development Opportunities

Tuition Reimbursement

4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTVComfortable operating in ambiguous environments and making fast decisions with imperfect informationStrong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performanceFamiliarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy. Bonus points if you’ve worked with HausExperience coordinating across internal teams and external partners or agenciesAbility to turn data and experiment results into clear recommendations and actionNaturally curious with a strong inclination to question assumptions and validate ideas through data and experimentationAdvanced proficiency in Excel. Experience with Looker or similar analytics tools is a plusA holistic view of the marketing funnel and an understanding of the role each channel plays

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