Back Growth Marketing Manager

Marketing/Advertising Direct Hire Jul 20, 2026

Growth Marketing Manager Role

Location: Hybrid. Dunwoody, GA.

The Growth Marketing Manager is responsible for driving measurable pipeline growth by developing and optimizing demand generation strategies across digital channels, campaigns, and partner ecosystems. This role focuses on identifying high-impact growth opportunities, testing new marketing approaches, and scaling programs that generate qualified leads and revenue.

Working closely with sales, partner marketing, and marketing operations, the Growth Marketing Manager develops integrated marketing strategies that convert target audiences into opportunities. The role combines planning, experimentation and data-driven optimization to accelerate customer acquisition and support company revenue goals.

Success in this role is measured by pipeline contribution, lead quality, conversion performance, and marketing-driven revenue growth. The Growth Marketing Manager is the person responsible for making sure marketing actually produces pipeline, not just activities.

This role will work normal business hours with two full days in the Dunwoody office (Mondays/Fridays).

Core Responsibilities

Growth Strategy and Pipeline Development

Develop and execute marketing programs designed to increase pipeline and accelerate customer acquisition.

Responsibilities include

Identifying high-potential market segments and target audiences

Designing growth programs that support company revenue priorities

Aligning marketing initiatives with sales goals and pipeline targets

Building scalable demand generation frameworks

Typical initiatives

digital demand generation programs

account-based marketing (ABM) initiatives

partner-driven growth programs

vertical or industry campaigns

Demand Generation and Channel Optimization

Design and optimize multi-channel marketing programs that drive engagement and conversions.

Channels may include

paid digital advertising (LinkedIn, search)

email marketing and nurture campaigns

webinars and virtual events

organic and paid social media

website conversion programs

Responsibilities include

optimizing channel performance

improving lead acquisition efficiency

testing new channels and campaign approaches

Experimentation and Growth Testing

Implement a data-driven approach to marketing experimentation and performance improvement.

Responsibilities include

designing growth experiments and A/B tests

testing messaging, offers, and conversion strategies

analyzing results and scaling successful programs

improving marketing funnel performance

Common testing areas

landing page conversion optimization

email engagement optimization

advertising targeting strategies

content performance

Pipeline Analytics and Performance Measurement

Track marketing performance and identify opportunities for improvement.

Responsibilities include

analyzing campaign performance and pipeline impact

monitoring conversion rates across the marketing funnel

building reports that measure marketing contribution to revenue

presenting performance insights to marketing and sales leadership

Metrics typically tracked

MQL generation and quality

conversion rates across funnel stages

marketing-sourced pipeline

cost per opportunity

Sales and Partner Alignment

Collaborate closely with sales teams and partner marketing to ensure marketing programs generate high-quality opportunities.

Responsibilities include

aligning marketing programs with sales priorities

coordinating with partner marketing teams on joint growth initiatives

supporting account-based marketing strategies

improving lead handoff and follow-up processes

Required Skills

Strategic

understand and align to growth marketing strategy

demand generation planning

audience segmentation and targeting

marketing funnel optimization

Technical

marketing automation using Salesforce, Account Engagement, Sales Engagement and CRM Analytics

CRM reporting and pipeline analysis

campaign analytics and performance dashboards

digital advertising platforms

Execution

campaign development and testing

growth experimentation

multi-channel marketing program management

Interpersonal

strong cross-functional collaboration

ability to work closely with sales teams

partner and vendor coordination

Ideal Experience Profile

Typical background

5-8 years of B2B marketing experience

experience in demand generation or growth marketing roles

experience working with marketing automation and CRM platforms, specifically Salesforce

demonstrated ability to drive measurable pipeline growth

Preferred industry exposure

cybersecurity

cloud platforms

IT services or managed services environments

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