Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.

Build custom user selections and other connected programs for enhanced targeting.

Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).

Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.

Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).

Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.

Set up or review A/B testing strategies and coordinate rollout of new templates with partners.

Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.

Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.

Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.

Maintain platform folder structures, naming conventions, asset governance, and permission controls.

Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring).

Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.

Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.

Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.

Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Requirements

2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.

Knowledge of ESPs and notification systems.

Strong project management and problem-solving skills, with the ability to juggle multiple priorities.

Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.

Experience managing vendor relationships and holding partners accountable.

Core Competencies

Demonstrates expertise in managing email and SMS campaign operations, ensuring compliance with regulations such as CAN-SPAM, CASL, GDPR, and CCPA. Proficient in project management, data hygiene, and advanced targeting strategies to optimize campaign performance.

Highest-signal resume keywords

Email Campaign Management

SMS Campaign Management

Project Management

Data Hygiene Management

Compliance Knowledge

ATS Optimization Keywords

Hard Skills

Email Marketing

SMS Marketing

A/B Testing

Data Mapping

Segmentation

Dynamic Content Rendering

Link Validation

Journey Flows

Multi-Device Checks

Throttling Management

Soft Skills

Collaboration

Communication

Problem-Solving

Vendor Management

Prioritization

Industry Keywords

CAN-SPAM

CASL

GDPR

CCPA

Email Deliverability

Sender Reputation

Cold IP Warming

Spam Traps

Bounce Codes

Integration Failures

Tools & Technologies

Email Service Providers (ESPs)

Notification Systems

Marketing Technology Platforms

Data Governance Tools

Campaign Management Tools

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