Job Summary

The Growth Marketing Manager, Digital is responsible for driving incremental sales, customer acquisition, frequency, and profitable growth across Papa Johns' third-party marketplace partnerships, including DoorDash, Uber Eats, Grubhub, Walmart Express, and future aggregator platforms. This role will lead the development and execution of growth strategies across aggregator channels, including joint business planning, promotional programming, sponsored listings, media investments, merchandising, menu optimization, customer acquisition, retention, and marketplace innovation.

The role is responsible for maximizing the value of third-party channels while not cannibalizing 1st party. This includes identifying opportunities to attract new customers, re-engage lapsed customers, increase frequency among existing customers, and create integrated programs that leverage the strengths of both aggregator and owned digital ecosystems. The role is responsible for partnering across Marketing, Analytics, Revenue Management, Operations, Finance, and agency teams to deliver growth objectives aligned with annual business goals. This role will drive customer growth and commercial objectives through a strong understanding of marketplace dynamics, customer behavior, digital marketing, data analytics, and strategic partnership management. This role will help shape the future of Papa Johns' digital growth ecosystem by developing scalable marketplace strategies, identifying new growth opportunities, and creating best-in-class commercial programs that accelerate market share and profitable growth.

Duties and Responsibilities (other duties as assigned)

Lead day-to-day management of key aggregator partnerships that will focus on one or two of the following – DoorDash, Uber Eats, Grubhub, Walmart Express, and emerging marketplace platforms

Support development and execute annual joint business plans with aggregator partners to achieve sales, customer acquisition, frequency, and profitability objectives

Manage aggregator marketing budgets, promotional investments, sponsored listings, and co-funded media programs to maximize return on investment

Identify, negotiate, and execute high-impact promotional programs, exclusive offers, seasonal campaigns, and strategic growth initiatives

Develop strategies that maximize the complementary roles of first-party and third-party channels, ensuring each platform contributes to customer acquisition, engagement, frequency, and long‑term growth

Identify opportunities to acquire new customers, re-engage lapsed customers, and increase order frequency through aggregator‑specific programs, offers, and partnerships

Lead marketplace merchandising strategy, including menu optimization, placement, ratings, search visibility, imagery, content quality, and conversion performance

Create and manage aggregator performance scorecards, monitoring sales, orders, customer acquisition, retention, profitability, and share of category metrics

Analyze marketplace, customer, and competitive performance data to identify opportunities and develop recommendations that drive incremental growth

Evaluate and pilot new aggregator products, capabilities, technologies, and marketing opportunities to maintain competitive advantage

Develop business cases and secure leadership alignment for new growth initiatives, partnerships, and investment opportunities

Build strong relationships with aggregator partner leadership and influence roadmaps that support Papa Johns growth objectives

Monitor performance against business objectives and implement corrective actions to improve growth, profitability, and customer outcomes

Build strong and high‑quality storytelling through decks, business reviews, and executive presentations for key internal stakeholders and external partners

Education, Experience & Certifications

5+ years business experience in digital marketing, eCommerce, marketplace, delivery, growth marketing, or related fields

Bachelor's degree in Marketing, Business Administration, Analytics, or related field; MBA preferred

Experience managing marketplace, aggregator, retail media, or digital commerce partnerships preferred

Restaurant, QSR, retail, consumer packaged goods, or digital commerce experience preferred

Experience developing business cases, growth strategies, and managing marketing investments or budgets

Functional Skills

Commercial and marketplace partnership acumen

Financial and business acumen

Growth: analyze, assess, align, execute, and drive measurable results

Deep understanding of digital commerce, aggregators, customer acquisition, retention, and frequency drivers

Strategic partnership management and joint business planning expertise

Analytical: uses data to generate insights, develop scorecards, and drive growth recommendations

Digital marketing and promotional strategy expertise

Budget management and ROI optimization

Planning and prioritization

Problem solving; ability to use rigorous logic to solve problems with innovative and effective solutions

Ability to work in a challenging, fast‑paced environment and adapt to new situations as they arise

Ability to effectively communicate, inform, and influence senior leaders and external partners

Ability to work cross‑functionally and collaboratively on multiple initiatives with a successful record of advancing projects

Process improvement mindset with a focus on continuous optimization and growth opportunities

Our Values

EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork

DO THE RIGHT THING – Integrity, Character and Community

PEOPLE FIRST – Customer and Team member Focus

INNOVATE TO WIN – Think Differently and Lead Change

HAVE FUN – It's Pizza, It Has To Be Fun!

Our Core Competencies

CUSTOMER FOCUSED – Put the customer’s needs first

RESULTS DRIVEN – Commit to achieving objectives

INNOVATIVE MINDSET – Open to new ideas and ways of doing business

STRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinking

COLLABORATION – Work together in the most effective way

Papa Johns is an equal opportunity employer.

Papa Johns is a federal contractor that participates in the E-Verify program to confirm employment eligibility for each new team member. We also comply with all Right to Work requirements. Official E-Verify and Right to Work notices are available for applicants to review in both English and Spanish.

It is the policy of Papa John's to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.

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