Growth Marketing Manager

At First Women’s Bank, we recognize the vital contributions of small business owners who support their families, employees, and communities. We are dedicated to supporting these trailblazers and driving forward a brighter, more inclusive economic future.

Growing the economy and elevating the role of women is the mission of First Women's Bank. To execute on this mission, we recruit deposits from individuals, organizations, and corporations that share our vision. These funds are then strategically deployed to finance small businesses across the economy. Joining First Women’s Bank means supporting this mission alongside a group of talented, driven, and supportive teammates.

We are seeking a Growth Marketing Manager to help us grow our outbound marketing, CRM database, and website conversion strategies. Successful candidates for this role will have familiarity with data management, HubSpot for email marketing and CRM, content management, and website tracking and optimization. They will be able to move between solving in the weeds data problems to strategic content planning with an eye always towards improvement of current approaches and strategies

Responsibilities

Maintain and grow the contact database, focusing on scalability, hygiene and strategic alignment with the Banking teams to support revenue growth; support launches into new verticals through prospect data identification and email campaign creation

Create an email marketing strategy including an internally published calendar, regular newsletter creation, and inside sales outreach support

Steward best practices to decrease risk while making email marketing campaigns more efficient

Interface with Loan and Deposits team as a strategic partner to increase effectiveness of outreach, optimizing based on consistent feedback

Grow prospect database through events sign-ups, database acquisition, and website form activation

Work with CMO to develop content strategy to increase inbound leads

Review website for SEO/GEO opportunities, conversion and improvements and form strategy

Support marketing campaign creation upon new product launches, including collateral, website features, emails and more

Grow and adapt with the needs of the Bank’s marketing department

Experience and Skills

Bachelor’s degree

5-7 years digital marketing experience, preferably within the Banking / Financial Services industry

Strong written and verbal communication skills

Experience with HubSpot and marketing/sales database management

Deep knowledge and hands on keys experience with marketing automation software and running email marketing campaigns

Knowledge of social media monitoring and marketing a plus

Self-starter who is constantly seeking to improve and learn more about their area of expertise

Benefits

Health, Dental and Vision Coverage

Short-Term and Long-Term Disability Coverage

Basic Life / AD&D Insurance

Supplemental Life / AD&D Insurance

401K

Happiness benefit (monthly $75 for approved wellness and happiness activities)

Flexible Spending Accounts

Unlimited PTO

Parental Leave

All Federal Bank Holidays

Equal Opportunity Employer

FWB is committed to creating a diverse work environment and is proud to be an equal opportunity employer. FWB does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply.

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