Growth Marketing Manager

GO International | Role Description

Reports to: Vice President, GO International | Classification: Full-Time, Exempt | Location: Kansas City

Organizational Profile

GO International exists to break the Orphan Cycle — a recurring pattern where poverty, abuse, and lack of resources fracture families, pushing vulnerable children into orphanages, exploitative systems, and trafficking. Rather than treating the symptoms of poverty, we address its root causes through two complementary vehicles: GOEX Apparel, a fair-trade custom apparel social enterprise that creates dignified economic opportunity in vulnerable communities, and the Strong Family Program, a scalable family strengthening initiative delivered through local partner churches and organizations worldwide. Together, they form an upstream strategy, one that invests in the economic and relational infrastructure families need to stay together, grow stronger, and change the trajectory of their communities.

The Context

While “flourishing” is often defined in academic or theoretical terms, we sought to understand it directly from the families we serve. Their answer was simple yet profound: “helping someone even when I don’t feel at my best.” This insight reshaped our entire strategy. We developed a framework centered on Bursts of Flourishing – moments when families, even in their struggles, learn to care for one another and extend that care outward into their communities. These small, intentional acts of love and resilience create ripple effects that lead to long-term transformation.

GOEX extends this same philosophy into the marketplace. Every apparel order placed through GOEX is a direct investment in communities where dignified work is itself a form of family protection, reducing the economic pressures that so often drive family breakdown in the first place. Strategy and compassion are not in tension here. They are the same thing.

Our Impact

The results have been more powerful than we ever imagined. Families not only find healing within themselves but begin to change the trajectory of their communities. Children remain where they belong: safe, loved, and within family. And as GOEX grows, so does the economic foundation that makes that stability possible in some of the world’s most vulnerable places.

GO International is not responding to a crisis. We are preventing one through dignified work, restored families, and communities learning to flourish from the inside out. The opportunity in front of us is generational, and we are building the team to match it.

What This Role Is and Is Not

This is not a brand awareness role. It is not a content calendar role. It is not an impressions role.

This is a role for someone who wakes up thinking about pipeline. Who measures success in apparel leads, donor sign-ups, and partner inquiries and who knows exactly which campaign, message, and channel drove each one. If you prefer “growing audience” over “generating revenue,” this is probably not the right fit.

If you’ve built digital programs that produced measurable business results, preferably inside an organization, not at an agency, and you want to do it for a mission that matters, keep reading!

About the Role

This is a builder role. There is no fully-formed digital machine to step into. You will design the strategy, help configure the tools, help set the KPIs, and execute.

The Growth Marketing Manager is GO International’s in-house architect for digital revenue and donor acquisition. This person will develop and execute integrated digital strategies across web, social, paid advertising, email, and other online platforms with a single purpose: converting audience into action across two distinct but complementary revenue streams.

You will own, understand and optimize the entire customer lifecycle or AARRR (Acquisition, Activation, Retention, Referral, Revenue) for both GOEX Apparel (commercial) and the Strong Family Program (nonprofit). You will work closely with the Creative Director, Technology/IT, and Data teams, and you will manage campaigns end-to-end using CRM data to drive decisions. You will report into the Integrator and sit on the Marketing/Advancement team.

What You Will Be Accountable For

Your performance will be measured weekly against four primary metrics on the organizational scorecard:

These are not aspirational metrics. They are the numbers your leadership team will review every week. You will own them, report them, and be expected to diagnose and course-correct when they are off track.

Team & Resources

You will not be building in a vacuum. You will have:

• A Creative Director who owns brand, design, and visual execution freeing you to focus on strategy, copy, and channel performance
• Technology / IT support for tracking implementation, integrations, and platform configuration
• Data and AI tools to accelerate audience research, content iteration, and performance analysis
• Direct access to both GOEX Sales and Strong Family leadership to stay close to what’s actually converting downstream

What you will not have is a fully built playbook. You are expected to write it in partnership with the current teams.

Core Responsibilities

Digital Strategy Development & Ownership

• Design, build and maintain an integrated digital engagement strategy that serves both GOEX Apparel’s commercial goals and Strong Family’s advancement and partner growth goals
• Set quarterly targets by channel and funnel stage; build the plans to hit them
• Own the full customer/donor journey from digital first touch to hand-off to Sales or Advancement

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