Jam City is looking for an experienced Growth Marketing Manager located at our Los Angeles office to work on several of our top‑grossing mobile games. The ideal candidate will drive growth by leveraging data‑driven user acquisition, creative, and ASO strategies.

Responsibilities

Budget & Campaign Management: Manage significant marketing budgets to maximize growth, efficiency, and business profitability across social channels, ad networks, and DSPs.

Creative Strategy Ownership: Own end‑to‑end user acquisition creative strategy. Build performance‑driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.

ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimisation, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid user acquisition hooks to maximise store conversion.

Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business such as ROAS, LTV, ARPU, and organic multiplier.

Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimisation tools based on competitive and market intelligence.

Cross‑Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.

Qualifications

3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.

Proven track record of owning or heavily influencing creative strategy and ASO for mobile apps or games.

Deep analytical mindset with strong data‑driven decision‑making skills; ability to turn creative and ASO test results into actionable growth strategies.

Hands‑on experience running campaigns on major networks (Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).

Advanced data skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.

Experience working in the social/mobile game industry is highly preferred.

On‑site five days a week.

BA/BS degree in marketing, finance, economics, or an equivalent quantitative field.

Knowledge and passion for mobile games.

Compensation & Benefits

Pay Rate: $110,000–$130,000 per year. The disclosed range is a component of Jam City’s total compensation package, which may also include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. The range is based on a full‑time position and may be modified in the future.

Unlimited vacation, paid sick days, and holidays

100% employee‑covered medical, dental, vision plan

Life insurance, 401(k) plan, flexible spending accounts, commuter benefits

Catered lunches and well‑stocked kitchens

Yoga and wellness activities

Happy hours, company events, and dog‑friendly environment

Equal Opportunity Employer

Jam City is an equal‑opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military or veteran status, domestic violence victim status, sexual orientation, gender identity or expression, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

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