• Location: Remote, US
• Reports to: the CEO
• First dedicated US growth lead

Prosoma builds Living Well, digital psychological support for people affected by cancer. The Living Well app has been studied in a published randomized pilot trial, and clinicians at MemorialCare Todd Cancer Institute have introduced it to patients. We reach people directly and through healthcare partners.

We’re looking for a hands-on growth lead to help more people find, enroll in and use Living Well at a sustainable acquisition cost, while shaping the growth team that follows.

Why this role exists

A patient can leave an oncology visit with a treatment plan and still wonder where to turn for help coping at home. Some hear about Living Well from a trusted nurse or social worker; others search for support without that introduction. Both journeys need a message that earns trust and a simple path into care.

You will learn where people hesitate or drop off and build a repeatable engine from first contact through enrollment, activation and continued use.

What You’ll Do

• Scale acquisition: Personally run paid search and social, owning budgets, campaigns, landing pages and creative tests.
• Grow qualified demand: against agreed cost-per-enrolled-patient targets.
• Know the customer: Speak with patients and caregivers and work closely with navigators.
• Combine their questions and language: with search intent, partner context and funnel data to understand what prompts interest, earns trust and holds people back before writing a headline.
• Turn insight into playbooks: Segment patients and caregivers by what they need and how they seek help, and clinical referrers by role and workflow.
• Build direct and partner-specific campaign playbooks: covering trigger moments, objections, proof points, messaging, channels, referral handoffs and follow-up.
• Build the creative engine: Establish a steady rhythm of briefing and testing patient-centered ads, hooks, copy and landing pages.
• Move quickly, scale what works: and keep health claims clear and responsible.
• Improve the whole funnel: Diagnose drop-offs from click or referral through enrollment, first use and month two.
• Run conversion, onboarding and re-engagement experiments: with product and care colleagues, using cohort data to understand engagement and retention.
• Make partner programs perform: For live B2B and B2B2C programs, develop patient-facing campaigns and referral journeys with partnerships and care teams.
• Make referrals easier for clinicians and enrollment easier for patients: test prompts, materials, handoffs and follow-up.
• Measure referral-to-enrollment and activation: by partner and program.
• Make performance visible: Build a CEO-facing growth dashboard showing spend, qualified demand, referrals, stage conversion, acquisition cost by route, activation and retention cohorts.
• Use it to set priorities and identify measurement gaps.

What you bring

• At least five years of hands-on performance or growth marketing: including personal ownership of paid budgets and evidence of scaling acquisition within cost targets.
• Strong customer research and creative judgment: with the ability to turn patient insight and funnel analysis into campaigns and conversion improvements.
• Fluency in campaign measurement and dashboard building: plus practical experience working within sensitive-category ad targeting, data-use and claims rules.
• You know how to measure results: without exposing patient information.
• Digital health experience is a plus.
• Fluency with AI tools for creative development and analysis.
• You ship tests quickly, stop weak ones and build on results.
• The pace and collaboration skills: to work across marketing, partnerships, product and care.
• Own the experiments and the economics: and help more people find support when they need it.