Why This Role Exists

Marketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine.

This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture.

You won’t be doing it alone. You’ll work closely with the Head of Marketing, Sales, Client Success, and agency partners.

What You’ll Own

Build a repeatable content engine, from ideation to distribution, that compounds over time

Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution

Develop campaign architecture that connects audience segmentation, creative, and landing experiences

Improve conversion across the lead to meeting to SQL funnel

Document a GTM playbook that can extend to new verticals and products as we grow

What Success Looks Like at 12 Months

A demand engine that runs predictably, not just campaign to campaign

Measurable improvement in cost per qualified opportunity

Clear vertical positioning that shows up consistently across channels

A GTM framework documented well enough to hand off or replicate

Who You Are

5+ years in growth or marketing, ideally with some experience in a lean B2B environment

You've owned a demand gen function before, not just contributed to one

Comfortable across paid, content, and campaign operations without needing a specialist for every task

Strong with data: you form hypotheses, test them, and know what the numbers are telling you

Fluent with modern marketing tools and AI‑assisted workflows; you find ways to do more with less

Strong creative instincts and narrative clarity

Revenue‑oriented: you care about pipeline, not just impressions

High agency, low ego

What to Expect

You’ll report to the Head of Marketing; this is a true strategic partnership, not a hand‑off model

You’ll work closely with our paid media agency on day‑to‑day execution

Individual contributor role today, with a realistic path to building a small team as we scale

Life at Onshore

Compensation

We offer competitive compensation aligned with impact. The base salary for this role ranges from $160,000 – $180,000.

Benefits

Medical, dental, and vision coverage

FSA and HSA options

Paid parental leave

Unlimited PTO. Take the time you need to reset and do your best work.

How we work

We’re building in person in New York City. In the office Monday through Thursday and remote on Friday. The team moves quickly, works closely, and holds a high bar for execution. You’ll be surrounded by people who care deeply about what they’re building and expect the same.

Why Onshore

Onshore is a technology company that is transforming the tax consulting industry. Companies spend months chasing documentation, risk audits, or leave meaningful tax incentives unclaimed.

We’ve built a new approach that combines AI with human expertise to identify, validate, and defend tax positions with real evidence.

If you want to work on real problems, own meaningful outcomes, and collaborate with great people, you’ll do well here.

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