Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

The Role

We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps

businesses organize schedules, resources and teams for efficient operations at any scale, andwhat happens after they sign up. You own the self-serve funnel end to end: the viral loops insidethe product, the AI onboarding experience that activates every new customer, search in all itsnew forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.

The Opportunity

5 million monthly active users and a product that spreads by being shared: every

calendar invite is distribution, and the loops are proven and ready to scale

Own the flywheel end to end: traffic, signup, activation, and self-serve conversion

A flat organization of doers where your experiments ship, working directly with design,

engineering, and the support team that talks with our customers every day

Responsibilities

Build and amplify the in-product viral loops and word-of-mouth engine with design and

engineering

Lead the AI onboarding build

Own lifecycle email from signup through upgrade

Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever

people and AI assistants look for scheduling

Drive information architecture and on-site conversion in partnership with design and

content

Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup

present there

Own the numbers: signups, activation rate, and self-serve free-to-paid conversion

Requirements

5+ years in growth or lifecycle marketing at a product-led SaaS company

You have led in-product viral loops and self-serve conversion work, with results you can

show

Hands‑on SEO depth plus a working grasp of how AI-driven search is changing

discovery

Fluent in the tools and the data: analytics, experimentation, email platforms, light

HTML/CSS, and AI tools in daily use

Experience partnering with design and engineering to ship growth work inside the

product, not just around it

Who You Are

You build with AI every day because you want to, and you treat the funnel like a product

you own

You would rather run ten small experiments than one big campaign, and you measure

everything you ship

The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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