• Job Title: Growth Marketing Lead, Marketplace
• Company: Wonderschool
• Location: San Francisco
• Duration: Full-time

The Growth Marketing Lead owns acquisition for both sides of Wonderschool’s childcare marketplace: families looking for care and educators joining the platform. The role combines performance marketing and funnel analysis with community events, provider recruiting, and AI-powered personalization.

Permanent On-site

Skills and expertise

• Performance marketing
• Conversion optimization
• AI-powered personalization
• Funnel analytics
• CAC and LTV modeling
• Paid and organic social media
• Lifecycle messaging
• Marketplace growth

Key responsibilities

• Own parent acquisition: through paid campaigns, landing pages, and on-platform conversion improvements.
• Plan events and campaigns: to recruit childcare providers and educators.
• Build growth systems: and track CAC, conversion, payback, and marketplace unit economics.

How this job compares

• Compared with 81 open lead marketing jobs on October 10, 2026.
• Pay: This job does not publish its pay. The 40 open lead marketing jobs that publish US pay start at $173K a year on average.
• Similar open jobs: We Love AI Jobs lists 81 open lead marketing jobs at 58 companies.
• Remote work: This job is on site. 13 of the 81 lead marketing jobs (16%) are remote.
• AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job.
• The role explicitly calls for hands-on use of AI tools to personalize the parent experience and scale marketing.
• AI supports the growth work but is not the role’s central product or engineering focus.

Full description

About Wonderschool

Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.

The Role

You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join.

This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.

What You’ll Do

• Parent growth
• Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
• Use AI tools: to personalize and scale the parent experience, from ad creative to lifecycle messaging.
• Understand the demographics: of the families we serve and tailor messaging by community, income level, and geography.
• Provider growth
• Plan and run weekend events: that reach moms, teachers, and aspiring childcare providers.
• Recruit teachers and educators: onto the platform through events, social ads, and community partnerships.
• Build repeatable systems: for provider recruiting and onboarding so it scales beyond one-off pushes.
• Systems and measurement
• Build the systems, playbooks, and measurement infrastructure: for growth, not just campaigns.
• Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
• Work closely with product and engineering: on the website and funnel.

Who You Are

• Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
• Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
• Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
• Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
• Demographically savvy: you know how to adapt messaging across very different communities.
• A systems builder. You would rather build a machine than run the same play twice by hand.
• Hands-on with AI tools and excited to apply them to marketing and the parent experience.

Nice to Have

• Experience at a two-sided marketplace.
• Early childhood education, childcare, or edtech familiarity.
• Experience recruiting educators or similar supply-side audiences.

Location and Compensation

• Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
• Compensation: Competitive market rate plus meaningful equity.