82DASH is building a new kind of customer growth engine – combining performance marketing, customer seeding and content activation to help brands recruit their target audience, get them creating, and turn participation into sales.

We run managed campaigns for consumer brands that combine paid acquisition, incentives, customer participation and content collection. Instead of simply buying clicks, brands can acquire new customers while generating real content, consumer insight and ongoing opportunities for activation.

We’re now looking for a Growth Marketing Lead to lead the service side of 82DASH – owning customer seeding and content activation campaigns from strategy through to execution, performance and optimisation.

This could be a strong fit for someone coming from a Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager role who wants to combine creative brand thinking with measurable growth.

Tasks

Own customer seeding campaigns from brief through to launch, optimisation and reporting

Plan and run performance marketing campaigns across paid social and other acquisition channels

Develop campaign concepts that encourage target customers to participate, create content and trial products

Work directly with brands to define target audiences, incentives, campaign objectives and success metrics

Build campaigns that combine acquisition, content creation, consumer insight and product trial

Own audience targeting, media spend, creative testing and CAC performance

Develop compelling content challenges, offers and activation mechanics that drive participation

Work across both new-customer acquisition and existing-customer content activation campaigns

Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption

Turn successful campaigns into repeatable playbooks across brands and verticals

Work closely with the product team to improve 82DASH based on real campaign needs

Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

Requirements

Experience in performance marketing, customer acquisition or consumer growth

Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager

Strong understanding of paid social, audience targeting, creative testing and acquisition funnels

Ability to balance performance marketing with strong brand and creative thinking

Experience developing campaigns that move consumers from awareness through to action

Strong understanding of CAC, conversion rates, ROAS and broader growth metrics

Experience working with B2C, D2C or consumer brands

Comfortable developing campaign ideas, offers, incentives and creative briefs

Experience with UGC, creator marketing, customer content or community activation is a strong plus

Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus

Comfortable working directly with founders and senior marketing teams

Commercially minded, analytical and highly hands-on

Clear, practical communicator with a bias to action

Comfortable in an early-stage, high-ownership environment

Benefits

Lead and define a new service line from an early stage

Work directly with founders across product, growth and GTM

Own campaigns across performance marketing, brand, acquisition and customer activation

Experiment with a model that combines customer acquisition with content and participation

Turn successful campaigns into a repeatable growth playbook

Influence both the service model and the underlying 82DASH product

High ownership across strategy, revenue, campaign performance and product direction

Be part of an early-stage company and help define the category

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