Job Summary

Universal Ads, a part of Comcast, is building the leading self-serve advertising platform for premium video. We are hiring a Demand Generation Lead to scale our inbound growth engine and own paid acquisition performance across digital channels.

Core Responsibilities

Scale the paid demand engine: audit & refine existing channel strategy, establish testing cadence & performance roadmap, allocate & optimize budget across channels, professionalize & scale existing work, interpret business analysis & communicate results to senior management.

Hands‑on channel management: personally manage and optimize paid search (Google), paid social (Meta, LinkedIn, TikTok), Reddit, YouTube, CTV platforms (including UA inventory), and SEO; may introduce new channels where ROI supports it.

AI‑driven iteration & messaging: own performance messaging and copy, use LLMs & AI tools (Claude, Cowork, growth plugins) to accelerate testing, design lightweight automations, build repeatable workflows that increase testing velocity, partner with GTM Systems to lead higher‑leverage automation.

Revenue‑aligned optimization: within an established lead‑scoring framework, optimize for qualified MQLs, account sign‑ups, converted spenders, higher‑value spenders, ROAS, CPA, CAC, and other key performance metrics.

What We’re Looking For

Experience scaling self‑serve or PLG inbound.

Strong fluency across paid search, paid social, and digital video.

Familiarity with CTV ecosystems.

Proven track record improving performance metrics such as ROAS and CAC.

Comfort owning strategy and execution autonomously.

AI‑fluent and automation‑oriented.

Builder mindset: prefer to create solutions instead of waiting for reinforcement.

Equally comfortable launching campaigns and explaining strategic direction & tradeoffs.

Education

Bachelor’s degree preferred; alternative combinations of coursework and experience may be considered.

Relevant Work Experience

7–10 Years.

Benefits & Compensation

Base pay for this role ranges from $161,972.61 to $242,958.91, with additional ranges for Colorado, Illinois, and California. Candidates may also be eligible for bonuses, commission, and best‑in‑class benefits. For more details, see compensation and benefits summary on our careers site.

Equal‑Opportunity Employment

Comcast is an equal‑opportunity workplace. We consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. We will consider applicants with arrest or conviction records in accordance with applicable laws and regulations, including the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

#J-18808-Ljbffr