Job Summary Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social and do so without paying any platform fees. To accelerate this, UA is hiring a Demand Gen Lead to scale our inbound growth engine and own paid acquisition performance across digital channels. The role will oversee paid demand strategy and performance outcomes, reporting directly into the Head of Growth, GTM Systems and BizOps, and managing channel execution outcomes.

Core Responsibilities Scale the Paid Demand Engine Audit and refine existing channel strategy

Establish testing cadence and performance roadmap

Allocate and optimize budget across channels

Professionalize and scale existing success paths

Interpret business analysis and communicate results to senior management

Hands‑on Channel Management – personally manage and optimize across Paid Search (Google)

Paid Social (Meta, LinkedIn, TikTok, Reddit)

YouTube & CTV platforms (including UA inventory)

SEO

May introduce new channels where ROI supports it

AI‑Driven Iteration & Messaging – own performance messaging and copy Use LLMs and AI tools (e.g., Claude, Growth plugins) to accelerate testing

Design lightweight automations to reduce manual work

Build repeatable workflows that increase testing velocity

Partner with GTM Systems to lead higher‑leverage automations

Revenue‑Aligned Optimization – optimize for key performance metrics Qualified MQLs, account sign‑ups, and converted spenders

Higher‑value spenders (based on spend and retention metrics)

ROAS, CPA, CAC, and other key performance metrics

Role measured on commercial outcomes and ability to influence optimization targets

Other responsibilities Own the customer experience, work collaboratively, and support a culture of inclusion

Contribute to corporate operating principles and Net Promoter System activities

Qualifications Experience scaling self‑serve or PLG inbound growth strategy

Strong fluency across paid search, paid social, and digital video

Familiarity with CTV ecosystems

Proven track record improving performance metrics (ROAS, CAC)

Comfort owning strategy and execution autonomously

AI‑fluent and automation‑oriented with a builder mindset

Comfort with campaign launching and strategic communication to leaders

EEO Statement Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will also consider applicants with arrest or conviction records in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

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