Job Description
Job Description
About the role
RCN Technologies is a full-stack wireless technology provider for business and public sector: we design,
source, install, and support 5G and LTE connectivity, POTS line replacement, network failover, and deployable
networks for customers across the country. Marketing at RCN is a one-person growth function scaled with a
purpose-built library of AI production playbooks. Every blog post, landing page, email campaign, and social
post runs through a documented, repeatable process, and that library is what you’ll operate.
This is not a “make social graphics” internship. You will run real campaigns for real products, learn how leads
are generated, tracked, and attributed in a B2B pipeline, and leave able to explain, and do, modern AIaugmented demand generation. Your manager’s job is to teach you the system and review your work. Your
job is to execute it well, catch what the system misses, and make it better.
What you’ll do
Area Responsibilities
Content production Run the blog, long-form, and short-form playbooks end to end:
research, AI-assisted drafting, brand and fact review, publishing in
WordPress. Own the weekly content calendar for POTS Link, PNK, 5G for
Business, Failover, and NOC services.
Local SEO landing pages Build and QA POTS-shutdown city pages from the tracker-driven
playbook. Run the SEO diagnostic on new and existing pages and log
fixes.
Email & automation Assemble campaigns and nurture journeys in Zoho Marketing
Automation from the email playbooks. Manage lists, segments, and
send QA. Report results.
Tracking & attribution Apply the UTM standard to every link that goes out. Pull weekly numbers
from analytics, ActiveCampaign forms, and Zoho CRM into the leadlifecycle report. Flag what’s working and what isn’t.
Quality & library
improvement
Be the second set of eyes on everything that ships: brand voice, product
accuracy, links, images, mobile layout. When a playbook produces a
weak result, document why and help revise it. By week 12 the library
should be measurably better because you ran it.
What you’ll learn
Demand generation, end to end
How a B2B company turns content, search, and
email into leads, and how those leads move to
sales. Not theory: you’ll watch your own campaigns
show up in the CRM.
AI-augmented production
How to run a documented AI workflow for
repeatable, on-brand output at volume, and how
to tell when it’s wrong. This is the skill set marketing
teams are hiring for now.
Attribution and reporting
UTMs, form tracking, CRM lead sources, and the
weekly report that tells leadership what marketing
produced. You’ll build and present it.
The stack
WordPress and Divi, Zoho CRM and Zoho Marketing
Automation, ActiveCampaign forms, Google
Analytics and Search Console, and Claude as a
production tool.
Requirements
Who you are
Junior, senior, or recent graduate in marketing, communications, business, or a related field; strong writers
from any major are welcome.
You write clearly and can tell good copy from filler. You’ve used AI writing tools and have opinions about
where they fail.
You are organized enough to run a calendar, follow a checklist without skipping steps, and notice when
step 6 produced garbage.
Comfortable with spreadsheets and curious about numbers; you’d rather learn how the machine works
than be handed tasks. Bonus for any exposure to WordPress, a CRM, Google Analytics, or email tools.
How the 12 weeks run
Week:
1–2 Learn the products, the audience, and the brand. Run your first playbook (a blog
post) with your manager alongside you. Set up tracking access.
3–6 Own the content calendar and city-page production. Ship your first email campaign.
Start the weekly report.
7–10 Run the full system with asynchronous review. Take on a nurture journey. Propose and
make your first playbook revisions.
11–12 Measure what you shipped. Present results and library improvements to leadership.
Hand off a clean calendar and documentation.
The line on your resume
Growth Marketing Intern, RCN Technologies — Operated the AI-augmented content and demandgeneration system for a national wireless solutions provider; produced and published multi-channel
campaigns for five product lines, built local-SEO landing pages, managed email automation in Zoho,
and delivered weekly attribution reporting to leadership
How to Apply for this Paid Media Job
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