Develop and execute programmatic media buying strategies across display, video, web, and native channels to drive customer acquisition, leveraging demand-side platforms, private marketplaces, advertising exchanges, and agency partners.

Monitor, analyze, and optimize campaign performance through data-driven decision making, structured A/B testing, and continuous experimentation to uncover growth opportunities and achieve key business goals.

Build strong relationships with external partners and agencies, contributing to campaign strategy discussions while collaborating with the Creative, Brand, and Product Teams to bring innovative campaigns to market.

Translate campaign performance into actionable insights, identifying opportunities to improve acquisition strategies and marketing effectiveness.

Stay ahead of emerging digital marketing trends, platforms, and technologies, applying new ideas and best practices to strengthen campaign performance and drive continuous improvement.

What you’ll bring

Bachelor's Degree in Marketing, Business, Economics, Mathematics, or a related field with at least 1+ years of experience in digital marketing; experience with media buying, acquisition marketing, or programmatic advertising is preferred.

Experience optimizing digital media campaigns through structured A/B testing, campaign analysis, and an understanding of bidding strategies, algorithms, and performance optimization techniques.

Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives and deliver results in a fast-paced environment.

Excellent written and verbal communication skills with the ability to present insights clearly, influence stakeholders, and collaborate effectively across cross-functional teams.

A data-driven, self-starter mindset with strong attention to detail, proficiency in Microsoft Excel, and the flexibility to support non-standard working hours during major sporting events and other peak business periods as needed.

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