Job Description

Job Title: Growth Marketing Analyst

Schedule: Typically Monday through Friday 9:00 am – 5:00 pm

Location: Salt Lake City, UT

Status: Full-time

Benefits: Medical insurance, dental insurance, vision insurance, 401(k), health savings account (HSA), employee assistance program (EAP), paid time Off (PTO), paid holidays, employee discount

About WholesomeCo: At WholesomeCo you are not just filling a seat, you are helping us constantly be better and improve. We look at each new hire as an opportunity to level up our company. Each new hire should bring a high level of transparency, communication, work ethic, curiosity, and balance out assertiveness while maintaining respectful dialogue with their coworkers. We hope we bring out the best in each person we hire and we hope each new hire will help us find innovative ways for us to be better in return. We want each employee to have an enjoyable experience at WholesomeCo by making each day enjoyable and setting time aside to have fun in group settings regularly.

WholesomeCo is leading the movement to normalize cannabis as a natural path to health and wellness. Various medical cannabis services are offered, including statewide delivery to 99% of Utah's population, as well as retail, drive-thru, online pick-up services through its pharmacy in West Bountiful, an in-house built app for patients, innovative technology resources, cannabis cultivation, and cannabis processing of our constantly growing line of WholesomeCo branded products. Our vertically integrated company is well known for its technology-driven approach, our focus on data, and perpetual innovation. WholesomeCo is committed to improving medical cannabis accessibility by putting patients' needs first and guiding them along their personal cannabis journeys.

This role will work closely with our Marketing, Inventory, and Compliance teams to ensure projects are completed accurately, on time, and follow our brand guidelines and legal standards. There are a number of directions this role could grow over time depending on the candidate and how the team evolves. This job will involve a high-level of analysis, independent discretion, an ability to interpret data, collaboration and suggestion for future-focused projects.

Responsibilities include

Analyze and prepare recommendations for management on programs, process improvement initiatives and opportunities including conducting primary and secondary research to support customer engagement plans.

Analyzes customer data using database queries (SQL), web analytics tools (Google Analytics, Domo etc), and campaign management software tools.

Evaluate quantitative and qualitative data and provide recommendations for changes or implementation of new tactics to elevate the customer experience and maximize effectiveness of customer engagement, applying data research and demographic analysis.

Execute promotional marketing campaigns leveraging provided content and pre-designed templates (email, sms, push)

Ensure campaign continuity is carried throughout ecommerce experience (heroes, landing pages, announcement banners)

Owning and scheduling customer incentives (coupons, sales, loyalty boosts)

Analyze and optimize automated campaigns based on data & insights (e.g. cart abandonment automated flows)

Manage all aspects of multiple customer engagement programs and share data and insights to support company-wide initiatives.

Monitor and maintain data quality within the marketing database, ensuring accuracy. This includes developing processes for data enrichment, cleansing, and segmentation.

Gather data, synthesize and collaborate the campaign performances with our leadership teams

Provide key contributions towards the company’s marketing segmentation strategy

Provide feedback and suggestions for current projects and future-facing projects

Collaborate & strategize with the Director of Digital Products (Growth) on growth strategies, this will include automation, segmentation, etc

Management & delegation of work to outside contractors in regards to digital marketing insights/campaign

Advocate for medical patients in Utah and help us get better every week

Other job duties as requested

Qualifications

B.S/B.A in Marketing, Business Administration or other related fields required

A growth mindset, ambitious attitude, and a desire to learn in a startup environment

Exceptional attention to detail and organizational skills

Demonstrated interpersonal and written communication skills

Comfortability analyzing and interpreting data from marketing platforms, BI tools, and spreadsheets

Understanding of SQL required

Tech-savviness and ability to learn new online tools

Must be 21 years of age or older

Benefits

Paid time off (PTO)

Seven (7) paid holidays per year

Employer paid 60% of the total medical insurance premium

Employer paid 75% of the total dental insurance premium

Employer paid 75% of the total vision insurance premium

HSA with match up to $150 per month

401(k) with 100% employer match up to 3% and 50% match for the following 2%

Employee Assistance Program (EAP)

Employer paid $25,000 of basic life coverage

Optional additional life insurance

Optional accident insurance

Employees who are active medical cannabis patients are eligible for an employee discount of 35% off of WholesomeCo products and 15% off of 3rd party products

WholesomeCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment is contingent on passing a pre-employment/post-offer background check. This employer participates in the E-verify program where legally required.

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