Growth Marketer – SEM (Copy)

Help Wanted

rctsglobal-com

Job Type
Full Time
Date Posted
October 5, 2026
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Senior Product Manager

Dallas, TX

We’re seeking a Senior Product Manager with a strong background and experience in B2C applications to drive user growth, engagement, loyalty and conversion. You’ll lead end-to-end initiatives that directly influence company performance by improving user acquisition, retention, and lifetime value. While the initial focus will be on the mobile application, the role will expand over time to include broader platform initiatives that elevate the overall user experience and business impact.

This is a high-visibility role reporting directly to the Chief Product Officer, ideal for a highly responsible, analytical, and hands-on PM who thrives in a fast-moving environment and delivers measurable business results.

This is a full-time hybrid position, based in Dallas.

Role & Responsibilities

Own the application roadmapthat drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)

Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance

Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities

Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results

Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact

Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives

Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI

Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities

Oversee QA and regression testing for high-confidence mobile releases

Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

Minimum Qualifications

5+ years of experience in product management and/or mobile/web analytics

Proven track record driving growth, engagement, and conversion for consumer mobile applications

Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making

Excellent communication and documentation skills; able to align the team towards a shared goal

Hands-on, detail-oriented, and proactive with a strong ownership mindset

Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights

Preferred Qualifications & Prior Experience

Experience at a startup or travel-tech company

Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools)

Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL

Background in cross-platform systems or mobile infrastructure

Passion for travel, innovation, and creating experiences that inspire exploration

Benefits and Perks

Competitive salary + equity

Top-tier laptop provided

100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans

401(k) with company match

Unlimited, guilt-free vacation days

Annual wellness stipend (gym + other wellness activities)

Monthly house cleaning stipend

Annual travel allowance

Monthly cell phone & internet usage stipend

Charity donation company match

Employee referral bonus

Team offsites/activities

Compensation

The base pay range for this role is $140,000 – $180,000 per year.

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