Location: Dallas, TX / Hybrid

Type: Full-Time

Our client, a leading, full-service media and marketing organization is seeking a Director, Paid Search & Social to work across a diverse portfolio of clients. This individual will play a key role in driving full-funnel performance, advancing innovation across biddable channels, and leading a high-performing team. This is a hands‑on leadership role for someone who is equally comfortable setting strategy, managing client relationships, and guiding execution across platforms such as Google, Meta, TikTok, and other emerging performance channels.

Key Responsibilities

Lead integrated paid search and social strategy across major platforms including Google (Search, YouTube, Performance Max), Microsoft Ads, Meta, TikTok, and other emerging channels

Manage and mentor a team of buyers and managers, providing ongoing training, support, and performance oversight

Serve as a senior point of contact for clients, contributing to key meetings, presentations, and quarterly business reviews

Oversee campaign performance, optimization strategies, and testing roadmaps to drive measurable business outcomes

Provide strategic guidance on campaign structure, audience targeting, bidding strategies, and budget allocation

Troubleshoot technical components including tracking, pixels, product feeds, and offline data integrations

Lead RFP development, partner evaluations, and vendor negotiations

Contribute to internal thought leadership and POVs on platform innovation, industry trends, and emerging technologies

Partner cross‑functionally with analytics, strategy, and creative teams to ensure integrated execution

Qualifications

7+ years of experience in a digital media or performance marketing environment with deep expertise in both paid search and paid social

Proven experience managing large‑scale, performance‑driven campaigns across Google Ads, Microsoft Ads, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.)

3+ years of people management experience, with a track record of developing and leading high‑performing teams

Strong understanding of automation, bidding strategies, and AI‑driven optimization approaches (e.g., Performance Max, predictive audiences)

Experience with tracking and measurement frameworks including GA4, Google Tag Manager, and offline conversion tracking

Advanced proficiency in Excel or Google Sheets, with the ability to analyze data and translate insights into actionable recommendations

Strong communication and collaboration skills, with experience working across cross‑functional teams

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