Overview Our client has been ideating, implementing, and optimizing award winning social & Digital Media, Marketing and Creative campaigns for over a decade to a strong portfolio of clients including leading hospitality, retail, BtoB and CPG brands. They are on the leading edge of ideating & implementing intelligently designed Mobile, Social, Media, Web, Custom Content experiences across the consumer journey.

Director, Paid Search The Director, Paid Search will be tasked with bringing marketing and communications campaigns to life through the paid search medium.

Responsibilities Helps facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports

Extensive knowledge of the role, strengths and weaknesses of a variety of media channels

Responsible for strategic approach of SEM campaigns

Lead collaboration with search and client engagement teams to establish and evolve client search strategy

Monitors competitive landscape and understands and communicates campaign impact

Aligns search campaigns with client goals

Ensure campaigns utilize search best practices and continually striving to test, innovate and expand

Correlates campaign dependencies to other media channels and plans appropriate flighting

Utilizes various reporting interfaces and campaign management software as applicable

Qualifications 6-8 years search campaign management experience

Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc.)

Prior experience working with clients in the healthcare industry is required

Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence

Google AdWords Certification desired

Expertise in search campaign implementation, management, analysis and optimization

Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)

Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)

The salary range is between $60-75k, based on experience.

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